There are a number of different components required to get your lead magnet online and generating leads. Let's take a look at everything involved:
There's quite a lot happening there so let’s take a look at each individual stage.
People can't download your lead magnet unless they can find it. You can share a link to your lead magnet on social media but the most common way of sharing a lead magnet is to make it available on your website.
Showing a thumbnail image of your lead magnet is a good way of attracting attention to it.
Note: Beacon will automatically create these thumbnail images for you.
If you want to swap your lead magnet for someone's contact information then you'll need a form to collect the info.
The web form that people use to enter their contact details is called an 'opt-in form'. It can contain as many fields as you need but the most important one is 'email address'.
Shorter forms require less work for the reader to complete so will have a higher conversion rate.
There are a few different ways to present your opt-in form:
A dedicated page on your website that only exists for people to download your lead magnet.
Pros - Lots of room to promote benefits of lead magnet
Cons - Can be time consuming to setup
A form that appears on top of a regular web page.
Example of a free guide being offered in a popup.
Pros - Hard to ignore
Cons - People can find them annoying
Note: You can create popup forms with Beacon.
A call-to-action inside a blog post that promotes your lead magnet.
Pros - Very high conversion rates
Cons - You’ll have to write a blog post first
Note: You can create content upgrades with Beacon.
Once your prospect has entered their contact details into the opt-in form you’ll need to automatically send them a copy of the lead magnet.
If you deliver the lead magnet via email then you can ensure that people enter their real email address.
Note: Beacon handles this step for you.
After you deliver the lead magnet to a prospective customer it’s a good idea to follow up with them a few days later so you can stay fresh in their mind.
If you have hundreds of people downloading your lead magnets then it won’t be possible to follow up with them all personally so an automated email sequence can take care of this for you.
The automated sequence could be as short as 3 emails like this:
Email 1: Introduce yourself
Email 2: Recommend products or services related to the lead magnet
Email 3: Ask if there’s anything you can do to help
Note: You can connect your Beacon opt-in form with these email services so your automated sequence begins after people receive their lead magnet.
Beacon is completely free to use, just create an account and you'll be making lead magnets in minutes.