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<h1><span>KEYNOTE: Steve Forde - Head of Viewer Relationship Management Channel 4</span></h1>
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<img src="/uploads/5232d0058313d.jpg" alt="">Steve is Head of Viewer Relationship Management within Audience, Technologies and Insight, which is the consumer facing part of Channel 4's data strategy. He has been with Channel 4 for more than seven years, previously as the Head of Digital Marketing. Steve has over 14 years of digital marketing experience; the majority of which was within Channel 4. In this role Steve was tasked with evangelising digital through the marketing department, by pioneering new approaches to marketing the channel's shows and seasons. During his time at Channel 4, Steve was involved in managing the launch and support of the trail-blazing TV on-demand service, 4oD. In addition, Steve was seconded to YouView for the formative part of their development, where he helped to manage the brand launch, before returning to 4, where he continued to evolve and innovate the channel's digital and social media strategies.
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