<div class="page traditional" style="
background-color: #fff;
">
<article>
<header>
<h1 style="
font-family: 'Open Sans';
color: #000;">1946's Entrepreneur </h1>
<p class="byline">James Rimmer </p>
</header>
<div class="main">
<p class="summary" style="
color: #000;">An Essay</p>
<p><span style="font-family: Georgia;">How did businesses write and think about enterprise 50-60 years ago?
Today is not the first time there as been a large way of technical
innovation and entrepreneurship. Today is not the first time people are
talking and debating how best to start a business. How was it done in
the past? Are works such as the <a href="http://theleanstartup.com/" target="_blank">Lean Start-up</a> new? Or have its concepts
been peculating in the business world for a while?</span></p><p><span style="font-family: Georgia;">Well in 1946, A Richard O Wessel's had some pretty 'Lean' ideas. His work is title <a href="http://books.google.ca/books/about/Small_business_as_a_career.html?id=1Y9DAAAAIAAJ&redir_esc=y"><em>Small Business as a Career</em></a> shares Lean’s philosophy, values and advice.</span></p><p><span style="font-family: Georgia;">When <em>Small Business as a Career</em>
tells readers to check “Keep a sales record of the merchandise that you
display and compare that record with sales of the same mechanise over a
like period when it was not display”<a href="https://wordpress.com/post/49425210/22/#_ftn1">[1]</a> it is telling readers to perform similar tasks as asked in <em>The Lean Start-up</em>.
The above quote encapsulates several of the Lean principles: it is
creative accounting – an innovative ratio to actually test the
assumption; it is build- measure-learn - testing a product and
assumption; and it is validated learning. It is making the same core
assumptions made by the lean movement – that business assumptions need
to be tested is expressed in this once piece of advice.</span></p><p><span style="font-family: Georgia;">But the Lean movement of the 1940s was more than <em>Small Business as a Career.</em> It also included <a href="http://www.lib.uwaterloo.ca/discipline/SpecColl/archives/dixon.html">Ross Dixon</a>,
a middle manager at Dominion Rubber, a major manufacturing in
Kitchener, Canada, during the time. In Dixon’s archive includes
documents such as “Straight thinking or how to come to the right
decision”, includes several elements of the Lean movement. Its focus on
precise data, on analysis, of questioning the problem, all read as being
very up to date. Its final piece of advice, that an executive should
“keep the mind open to new evidence on any side”<a href="https://wordpress.com/post/49425210/22/#_ftn2">[2]</a> could have been written in a blog last week.</span></p><p><span style="font-family: Georgia;">Another similarity is the demand that management be more scientific. Just as <em><a href="http://books.google.ca/books/about/Business_organization_and_management.html?id=SX4KAQAAIAAJ&redir_esc=y">Business Organization and Management</a>, </em>a
textbook from 1958, told its reader that “there’s is the scientific
approach to business problems. Decisions based on rule of thumb methods,
custom, or mere expediency have to be minimized or avoided altogether.”<a href="https://wordpress.com/post/49425210/22/#_ftn3">[3]</a> <em>Lean Start-up</em> tells readers “in other words, we need the scientific method. In <em>The Lean Start-up </em>model,
ever product, every feature, every marketing campaign – everything a
start-up does – is understood to be an experiment designed to achieve
validated learning.”<a href="https://wordpress.com/post/49425210/22/#_ftn4">[4]</a> Since the 1950s business leaders have searched for a way to make enterprise scientific.</span></p><p><span style="font-family: Georgia;">Some
60 years later, what is most striking about Ross Dixon and his
contemporaries is that their ideas are still percolating in the business
community today. Today’s business leaders are told to think
strategically about their business, to question their assumptions, to
constantly study themselves for mistakes and errors. Today local
businesses still expect that their community will support them. It
particular the ideas of the ‘Lean start-up movement’ and the demands for
community support that exist today have long histories.</span></p><p><span style="font-family: Georgia;">As I argue in <a href="http://jamesrbrimmer.files.wordpress.com/2013/04/james_rimmer_403b_final_paper.pdf">Business as Usual: An analysis of management perspectives in Kitchener-Waterloo </a>, current business leaders and start-up founders
often lack historical context and a sense of previous business
experiences. They are familiar only with the narrative of their industry
and their firm. This lack of historical awareness hinders their
analysis and problem solving capacity. It is important to know that the
current ideas of the Kitchener-Waterloo entrepreneurial community are
similar to Ross Dixon’s because it allows decision makers to gain
perspective. That perspective allows decision makers to see alternative
solutions, ones unfamiliar to their industry specific narrative. The
University of Waterloo Entrepreneurship Society was founded in 2011 yet
its origins, ideas and solutions stretch back 60 years.<a href="https://wordpress.com/post/49425210/22/#_ftn5">[5]</a></span></p><hr><p><a href="https://wordpress.com/post/49425210/22/#_ftnref1"><span style="font-family: monospace;">[1]</span></a><span style="font-family: monospace;"> O. Richard Wessels. <em>Small Business as a Career.</em> (Syracuse University Press: Syracuse NY, 1946) 126.</span></p><p><span style="font-family: monospace;"><a href="https://wordpress.com/post/49425210/22/#_ftnref2">[2]</a>
Straight Thinking – or how to come to the right decisions. Circa 1955.
File 137b. Ross Dixon Archive, GA 207. University of Waterloo Archive.</span></p><p><span style="font-family: monospace;"><a href="https://wordpress.com/post/49425210/22/#_ftnref3">[3]</a> Elmore Petersen, E Grosvenor Plowman. <em>Business Organization and Management</em>. (Richard Irwin Inc: Homewood Illinois, 1958)77.</span></p><p><span style="font-family: monospace;"><a href="https://wordpress.com/post/49425210/22/#_ftnref4">[4]</a> Eric Ries. <em>The Lean Startup.</em> (Crown Business: New York, 2011) 55.</span></p><p><span style="font-family: monospace;"><a href="https://wordpress.com/post/49425210/22/#_ftnref5">[5]</a> About Us. University of Waterloo Entrepreneurship Society. Accessed April 15<sup>th</sup>, 2013. </span><a href="http://www.uwesociety.com/about-us.html"><span style="font-family: monospace;">http://www.uwesociety.com/about-us.html</span></a></p>
</div>
</article>
</div><!-- /page-->