<div class="page traditional" style=" background-color: #fff; "> <article> <header> <h1 style=" color: #000;">Tips for Increasing Your Success with SlideShare</h1> <p class="byline"> </p> </header> <div class="main"> <img src="/uploads/537ee597900da.png" class="title-pic" alt=""/> <p class="summary" style=" color: #000;"></p> <p><span style="font-family: Georgia;"><span style="font-size: 24px;">Following are tips for increasing your success with SlideShare.</span></span></p><p><strong>Create self-guided tours</strong>—Slide decks originally created for live presentations may fail on SlideShare. Your slides should “speak for themselves” and tell a story—much like a picture book</p><p><strong>Serve eye candy</strong>—The most successful presentations tend to feature tasty graphics. Your first slide will be your click bait, so it must be ultra attractive. Use powerful images, quality fonts and maintain a high degree of professionalism start to finish.<em>The cover of your SlideShare deck is all-important. Make it striking, professional and tastefully branded.</em></p><p><strong>Keep it simple</strong>—Presentations are likely to be viewed quickly and with limited screen space, so present your ideas in itty-bitty bites taking care to use power words that pack punch.</p><p><em><span style="font-family: Georgia;"><span style="font-size: 16px;">“Master teaching your audience in a few slides what others would teach in a blog post, and you’ll own Slideshare.” – Ana Hoffman, </span></span><a href="http://www.trafficgenerationcafe.com/"><span style="font-family: Georgia;"><span style="font-size: 16px;">Traffic Generation Cafe</span></span></a></em></p><p><strong>Tell a story</strong>—Employ classic storytelling practices in a logical sequence with an obvious beginning, middle and end. Break longer works into chapters.</p><p><strong>Use showmanship</strong>— It helps to be entertaining. Like any good content, you must demonstrate you understand your market’s challenges and deliver helpful advice, but have some fun with it.</p><p><em><span style="font-family: Georgia;">“Convey a sense of passion, playfulness and purpose. We like to combine all three.” – Verónica Jarski, MarketingProfs</span></em></p><p><img alt="A sense of humor makes your content more memorable.)" src="http://www.iacquire.com/wp-content/uploads/2014/04/SlideShare3.png" width="633" height="542" style="border: 1px solid rgb(219, 219, 219);"></p><p><em>A sense of humor makes your content more memorable.</em></p><p><strong>Take risks</strong>—Presentations stand out when they’re provocative, funny or bold. A little edge is welcome.</p><p><strong>Understand the limitations</strong>—Animations will not convert. Though PowerPoint format is welcomed, the safe way to ensure the integrity of your work is to upload PDFs.</p><p><strong>Be professional</strong>—If you lack writing or design talent, outsource it. If you do it yourself, spend the time or money it takes to secure the rights to strong photography, illustration and maybe even professionally prepared templates.</p><p><strong>Repurpose content</strong>—A variety of content types (articles, eBooks, white papers, interviews, webinars, etc.) are easily transformed into quality presentations for the SlideShare platform. You need to mine your content and give existing content new life on SlideShare.</p><p><strong>Show and tell</strong>—SlideShare lends itself nicely to mini case studies, testimonials, research findings and portfolio pieces.</p><p><strong>Borrow authority</strong>—Highlight ideas from industry thought leaders to lend credibility to your presentations.</p><p> <iframe src="http://www.slideshare.net/slideshow/embed_code/13953470" height="356" width="427" frameborder="0"></iframe></p><p><strong><a href="https://www.slideshare.net/barryjfeldman/content-marketing-hall-of-shame">Content Marketing Hall of Shame</a> </strong>from <strong><a href="http://www.slideshare.net/barryjfeldman">Barry Feldman</a></strong></p><p><em>Not long after I began posting content on SlideShare, I created the “Content Marketing Hall of Fame,” featuring insights from seven marketing leaders.</em></p><p><strong>Think about search</strong>—SlideShare has great page authority so your presentations will be found on Google. Your slides are automagically converted into transcripts, which accompany your presentations.</p><p>Help your prospects find your content by including keywords, based on your search engine optimization strategy, in the titles and descriptions of your SlideShare presentations.</p> </div> </article> </div><!-- /page-->