<div class="page traditional" style=" background-color: #fff; "> <article> <header> <h1 style=" color: #000;">Breaking Through the Clutter on SlideShare</h1> <p class="byline"> </p> </header> <div class="main"> <img src="/uploads/537ee3e39230b.png" class="title-pic" alt=""/> <p class="summary" style=" color: #000;"></p> <h2><span style="font-family: Georgia;">Though you can post a variety of formats on SlideShare, unsurprisingly, slideshows rule. But not all are created equal. Far from it.</span></h2><p>You recall, just a few sips of latte ago, I mentioned many are making a mess on the site. My friend, Doug Kessler of Velocity Partners, who created one of the biggest hits SlideShare has ever seen, explains:</p><p><em>“The best SlideShare presentations were created for SlideShare. SlideShare is not where shitty presentations go to die. It’s a powerful, linear, visual storytelling medium in itself. Write stories in short chunks that make people keep clicking.”</em></p><p>Allow me to translate “shitty.” Doug means if you create one of your graph-happy decks and sprinkle in flow charts, callouts and starbursts, you have yourself a stinker.</p><p><iframe src="http://www.slideshare.net/slideshow/embed_code/15931787?rel=0" height="356" width="427" frameborder="0"></iframe></p><p><strong><a href="https://www.slideshare.net/dougkessler/crap-the-content-marketing-deluge">Crap. The Content Marketing Deluge.</a> </strong>from <strong><a href="http://www.slideshare.net/dougkessler">Velocity Partners</a></strong></p><p><em>Kessler and company employ a simple storytelling style, which works well on SlideShare. Their presentation, “Crap,” has had more than 500,000 views and counting.</em></p> </div> </article> </div><!-- /page-->