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<h1 style="
color: #000;">Should You Care About SlideShare?</h1>
<p class="byline">By Barry Feldman of Feldman Creative</p>
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<p><span style="font-family: Georgia;"><span style="font-size: 24px;">Three breeds of content marketers walk among us.</span></span></p><p>There are those who haven’t discovered the content marketing dream-come-true that is SlideShare. Sadly, most fall into this first category.</p><p>You have those who are hip to SlideShare, but are making a bit of a mess on the mega-content hub.</p><p>And finally, you have SlideShare stars. They’re rocking on the SlideShare dance floor, but may choose not to shout about it for fear things could go south if the whole world joins the party.</p><p>SlideShare is a content hub where users share presentations, infographics, videos and documents. Acquired by LinkedIn six years after its inception, SlideShare is the world’s largest content sharing community for professionals. Though it remains 117 notches below Facebook for traffic rankings, SlideShare is clearly an arrow going up and to the right.</p><h2>Why care about SlideShare?</h2><p>A couple years ago, I heard <a href="https://twitter.com/ToddWheatland">Todd Wheatland</a>, the author of “<a href="http://www.amazon.com/The-Marketers-Guide-SlideShare-Opportunities/dp/0983330794">The Marketer’s Guide to SlideShare</a>,” speak at Content Marketing World. I’m paraphrasing here, but recall his attention-getting opening went something like this:</p><p><em>“Why would you want your content on SlideShare? The site averages 60 million unique visitors a month. Yours doesn’t.”</em></p><p>Visitor envy? It’s only natural.</p><p>Not long before that conference, <a href="http://www.columnfivemedia.com/work-items/infographic-the-quiet-giant-of-content-marketing">Column Five Media created an infographic</a>, which revealed SlideShare has 5X the traffic from business owners than Facebook, Twitter, YouTube and LinkedIn.</p><p>SlideShare traffic is driven largely by search and social. Visitors tend to be at work, doing work. I believe I mentioned it’s a content marketer’s dream.</p><p>And you can generate something more important than eyeballs with SlideShare. You can generate leads.</p>
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