SEO Audit Workbook
Ranking high for your preferred search term can sometimes feel like an impossible task. This workbook will help you to analyse your website's current performance and find new opportunities to improve your search ranking.
Ranking high for your preferred search term can sometimes feel like an impossible task. This workbook will help you to analyse your website's current performance and find new opportunities to improve your search ranking.
If you're not ranking within the top three search results for your relevant keywords then you don't exist in the eyes of your customer.
The stakes are high but how do you compete with the big boys who have been dominating the top of Google for years? Surely it's an impossible task...
Thankfully not!
And that's why I created this workbook. It's a basic list of tasks to get you started. I'm not saying that this workbook will propel you to #1 but if you don't cover these basics you'll never get there.
This is the same process that I use every time I start a new Search Engine Optimisation (SEO) project and it has served me well. I hope it will do the same for you.
Jane Smyth
Meta Data is the information that appears on a search engine results page (SERP). As well as influencing the ranking of your web page, meta data has a big impact on the click-through rate from search page to website.
Complete these exercises for your home page.
Title Tag
Your title tag should be about 60 characters long and should contain a top level keyword for that page.
Existing Version
Improved Version
Meta Description
Your meta description should be about 160 characters long and should be human readable so avoid keyword stuffing.
Existing Version
Improved Version
Your SEO keywords are the key words and phrases in your web content that make it possible for people to find your site via search engines. A website that is well optimized for search engines "speaks the same language" as its potential visitor base with keywords for SEO that help connect searchers to your site.
Complete this exercise using Keyword Tool
Popular Search Phrases
List the most popular search phrases based on your chosen keyword.
Keywords
Volume
Trend
CPC
Competition
Keywords
Volume
Trend
CPC
Competition
Keywords
Volume
Trend
CPC
Competition
Keywords
Volume
Trend
CPC
Competition
Keywords
Volume
Trend
CPC
Competition
Keywords
Volume
Trend
CPC
Competition
Keywords
Volume
Trend
CPC
Competition
Keywords
Volume
Trend
CPC
Competition
Keywords
Volume
Trend
CPC
Competition
Keywords
Volume
Trend
CPC
Competition
Keywords
Volume
Trend
CPC
Competition
Keywords
Volume
Trend
CPC
Competition
Keywords
Volume
Trend
CPC
Competition
Every link to your website is like a vote for your content. The more votes you get, the higher your site will rank for various search terms. Link building is considered to be the most important process in improving a search ranking.
Complete this exercise using Ahrefs
Backlink Profile
List the most popular search phrases based on your chosen keyword.
Domain Rating
Backlinks
Referring Domains
Guest Post Outreach
Writing a guest blog post for another website is a great way to get another link for your site. Complete this template for your first guest post request:
Site URL
Contact Email
Email Outline
Link building is the hardest part of SEO. If you need a professional to take over your strategy then we would love to help. Our free consultation is the best way to learn how we can help your business grow.