Product/Market Fit: What it really means, How to Measure it, and Where to find it

This article composed by Evergreen is a collection of links to the best learning resources in business, collected by a group of managers, founders, and investors.

It is designed to feel like a short book, you’re meant to meander through the content. Save some of these links and read them throughout the week. Enjoy as you immerse yourself in this topic of Product Market Fit!


Product/Market Fit is a common concept in the startup world. While widely applied in conversations around new high-growth companies, it doesn’t seem to have caught on in the rest of the business world yet.

It deserves to be more widely understood, because it’s a useful Mental Model for the interplay between a business, it’s products, and it’s customers. Learning about Product/Market Fit will help you see the world differently, and inspire new ways to create value for your customers, and growth for your business.

What is Product-Market Fit?

Because it’s such a new concept, there are a few overlapping definitions of Product-Market Fit. We should start with the definition from Marc Andreesen, who originally coined ‘Product/Market Fit’ in his post “The Only Thing That Matters”:

Product/market fit means being in a good market with a product that can satisfy that market.

This is a rather vague definition, but it’s a start. What Andreesen says gives us a more vivid illustration of what Product/market fit really feels like. To Read the entire article click: HERE

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