Techstart Thoughts

Welcome to the December Edition of the Techstart Newsletter. Here we will share with you our thoughts, interesting articles and exciting news from our portfolio. This month we take a look at why you should build a customer centric approach into your business strategy.

"The customer's perception is your reality" - Katie Zabriskie

At Techstart we love companies who are passionate about their customers, not just their products. But translating passion into strategy and then communicating it to your customers is a difficult thing. This month we have brought together articles which do just that. The first article will help you build a customer centric business strategy, whilst the second will put into perspective creating a customer focused marketing message.

"Don't find customers for your products, find products for your customers" - Seth Godin

Latest News

From portfolio companies: See.Sense, Syndeo, NeuroCONISE, Titan IC Systems, and Kraydel.

Meet the newest member of the Techstart team, Neil.

~Techstart Team

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December Edition

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