"The customer's perception is your reality" - Katie Zabriskie
At Techstart we love companies who are passionate about their customers, not just their products. But translating passion into strategy and then communicating it to your customers is a difficult thing. This month we have brought together articles which do just that. The first article will help you build a customer centric business strategy, whilst the second will put into perspective creating a customer focused marketing message.
"Don't find customers for your products, find products for your customers" - Seth Godin
From portfolio companies: See.Sense, Syndeo, NeuroCONISE, Titan IC Systems, and Kraydel.
Meet the newest member of the Techstart team, Neil.
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