Building awareness? Growing your email list? Set your goal and choose a central theme or concept.
See: Setting Goals for Your Text Sweepstakes
See: Ideas for Your Text to Win Sweepstakes
A free product doesn't always cut it. Consider your brand's personality and your customer's wants to choose a prize they won't be able to resist.
See: Top Prize Ideas for Your Text Sweepstakes
Easy setup? Check. Legal help? Check. Choose your provider wisely, then decide if you'll run it yourself or if you'll need sweepstakes management.
See: How to Know if You Need Text to Win Sweepstakes Management
Your Sweepkey is the keyword entrants will use in their texts to enter your sweepstakes. Keep it simple and branded.
See: How to Choose the Right Sweepkey for Your Text to Win
Time your sweepstakes to build momentum and brand awareness.
See: Timing Your Sweepstakes for Seasonal Promotions
Will you gather entries by text only or text plus web entry form? There are benefits to each.
See: How a Web Entry Form Helps Your Text to Win
Will you award one winner or more? Schedule winner drawings and see how easy it is.
See: When Does Automatic Winner Drawing Make Sense and When Does Manual Winner Drawing Make Sense?
Every sweepstakes should have Official Rules. They protect participants and your business.
See: Your Text to Win Checklist for Legal Rules
How will you promote it and where? Write and design your assets, including copy, graphics, and the call-to-action.
See: How to Promote Your Text to Win Sweepstakes on Social Media
See: How to Write Copy that Attracts Entries
Test then launch! Keep an eye on entries and don't stop promoting your text to win. Send out one last promotional push before it ends.
See: Where to Promote Your Text-to-Win for Free or Sort-of Free
Drawing winners is the most exciting part. Once you have a winner confirmed, announce him/her and thank others for entering. Don't forget to send the prize.
See: Announce Winners to Help Promote Your Sweepstakes
See: Three Ways to Say Thank You for Participating in Your Text-to-Win
Did you reach your goal? Review results and consider what you'd do differently next time.
See: The Importance of Analytics From Your Text to Win
Ready to get started?
We're always available. Whether you need a little help or want us to manage it for you, just give us a shout and we'll get you started.