Your Sweepkey is the keyword entrants will use in their texts to enter your sweepstakes. Keep it simple and branded.

See: How to Choose the Right Sweepkey for Your Text to Win​​

Time your sweepstakes to build momentum and brand awareness.

See: Timing Your Sweepstakes for Seasonal Promotions​​

Will you gather entries by text only or text plus web entry form? There are benefits to each. 

See: How a Web Entry Form Helps Your Text to Win​​

Will you award one winner or more? Schedule winner drawings and see how easy it is.

See: When Does Automatic Winner Drawing Make Sense and When Does Manual Winner Drawing Make Sense?​​

Every sweepstakes should have Official Rules. They protect participants and your business. 

See: Your Text to Win Checklist for Legal Rules​

How will you promote it and where? Write and design your assets, including copy, graphics, and the call-to-action.​

See: How to Promote Your Text to Win Sweepstakes on Social Media​

See: How to Write Copy that Attracts Entries​

Test then launch! Keep an eye on entries and don't stop promoting your text to win. Send out one last promotional push before it ends.

See: Where to Promote Your Text-to-Win for Free or Sort-of Free​

Drawing winners is the most exciting part. Once you have a winner confirmed, announce him/her and thank others for entering. Don't forget to send the prize.

See: Announce Winners to Help Promote Your Sweepstakes​

See: Three Ways to Say Thank You for Participating in Your Text-to-Win​​

Did you reach your goal? Review results and consider what you'd do differently next time. 

​See: The Importance of Analytics From Your Text to Win​