Share for Shares (S4S) & Features
Share for Share (S4S):
After we’ve gained some traction, and our engagement and following is up - I will start to reach out to similar profiles on Instagram and ask for a S4S (or a share4share).
A share for share is when you reach out to someone (preferably within the same industry as you), and you post their pic on your profile, and they do the same for you on their end.
The post can stay up from 1 to 24 hours - or indefinitely - depending on your agreement.
How we’re we going to reach out to these collaborators?
Let’s go for the straight-forward approach: An email or DM (on their Instagram profile) asking for a S4S.
Yep, we’re keeping it that simple (K.I.S.S. - Keep it Simple Stupid. All day long).
And if someone has significantly more followers than us, we’ll ask for a S4S, Two for One. As in, if they post our pic on their profile ONCE, we’ll post TWO of their pics on our profile.
Features:
There are profiles on Instagram that JUST FEATURE OTHER USERS POSTS. They are known as “feature profiles”. These feature profiles usually have large followings with massive engagement.
We ALL want in on this action.
So, in their bio they will tell you how you can be featured on their page - and it’s as simple as using their custom hashtag (ex: #illgrammers) or tagging them in your post (ex: @illgrammers).
What’s the point of these S4S and features? Distribution my friend.
These profiles that you will be reaching out to will have a large and engaged following. And the more eyeballs you can have on your work/brand/business, the better.
More eyeballs EQUALS more followers EQUALS more email/social media sign-ups EQUALS more influence in your industry.
Get it?I know you do.