By: Clinton Senkow
By: Clinton Senkow
Partnerships have been around for decades. Everyone at one time or another has formed a partnership or alliance with another person, business, or organization to help them achieve their goals.
One thing that is often overlooked by small business owners is the ability to form strategic alliances with others in their fields in order to achieve their end results faster; and more efficiently.
What a partnership can provide a business is more leverage, and even at times better security versus doing everything by themselves.
In this guide you will learn: how to identify partnership opportunities for your business to pursue and I will breakdown some past partnership examples to show you how partnerships can be utilized in your business.
We can accomplish so much more when we work together so if you get one thing from this guide, I want it to be that partnerships can be rocket ships for your business, so don't neglect them.
Clinton Senkow AKA "The Partnerships Guy"
Do this simple exercise to help identify the areas where you should be looking for partnerships. Not all areas of your business needs a partnership strategy but this will help you identify gaps to uncover ways you can fill them with partnerships.
STEP #1 MINE YOUR ASSETS (what are some strengths you have as a business?)
STEP #2 IDENTIFY YOUR OPPORTUNITIES (where do you have room for growth?)
STEP #3 IDENTIFY THE GAPS (where could you use some help?)
Now that you have identified some gaps in your business, we are going to fill those gaps with a partnership. These could be sitting right under your nose, so let's write them down.
Partnership Example: Consultant/Coach that teaches wellness & nutrition to CEO's
Now that you have a few ideas of partnerships you can pursue, it's time to write down people, companies, businesses, and contacts you have right now that you could form strategic partnerships with RIGHT NOW.
Write down every company or person you think can help fill your gaps.