Four Key marketing aspects to look at when deciding on a location:
1. City/Zip-Code Population Density
➢ Look at population density and general population of an area - this helps
with Search Engine Optimization.
➢ If the population is too low, Search Engine Optimization will not be a
channel you could use.
2. Traffic Flow - checkout freeways/roads, congestion to figure out where you would want to advertise.
➢ Ideally, choose a location going away from traffic AND a location coming in from a higher density.
3. Area Demographic - Do the vast majority of the people in the area have Dental insurance?
➢ Get to know the people in the area and what (if any) Dental Insurance is prominate...do you offer it? Another thing to consider is Medicaid...is the area a high Medicaid area? Do you offer it?
4. Office Accessibility- Will you office be easy to get to...can it be easily seen? Accessibility and viability are key!
➢ Are there any physical barriers (Rivers, freeways) that may separate the area and make accessing your office a bit more difficult?
➢ Is your office freestanding or in a complex, can people easily see it or can it be missed?
Note: There are MANY more pressing factors that take precedence in picking an office location, these are to be kept in mind or part of your checklist.
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