“Content is fire. Social media is gasoline.”

Jay Baer

“The buyer journey is nothing more than a series of questions that must be answered.”

Michael Brenner

“You need to create ridiculously good content – content that is useful, enjoyable and inspired.”

Ann Handley

“Tools are great, but content marketing success is about the wizard, not the wand.”

Jay Baer

“Content is anything that adds value to the reader’s life.”

Avinash Kaushik

"It’s not the best content that wins. It’s the best-promoted content that wins.”

Andy Crestodina

“Behind every piece of bad content is an executive who asked for it.”

Michael Brenner

“Content is the atomic particle of all marketing.”

Rebecca Lieb

“Brands need to take the phrase ‘acting like a publisher’ literally.”

Dietrich Mateschitz, CEO of RedBull

“Content marketing is really like a first date. If all you do is talk about yourself, there won’t be a second date.”

David Beebe

“The best marketing doesn’t feel like marketing.”

Tom Fishburne

“Great content is the best sales tool in the world.”

Marcus Sheridan

“Content builds relationships. Relationships are built on trust. Trust drives revenue.”

Andrew Davis

“Content is the reason search began in the first place.”

Lee Odden

“Traditional marketing talks at people. Content marketing talks with them.”

Doug Kessler

“Make your customers the hero of your stories.”

Ann Handley

“Content Marketing is a commitment, not a campaign.”

Jon Buscall