Big Idea Validation Questionnaire

This questionnaire will help you to validate your marketing ideas before you even start mapping them out inside of MarketPlan.io

Big Idea Validation Questionnaire

What?

What is your Marketing Idea?

What is the greatest benefit?

What is the greatest risk?

Who?

Who is your idea for?

Is this audience ready for this idea?

Are you passionate about helping this audience?

Problem

What problem are you solving?

What percentage of your audience faces this problem?

Solution

What part of the idea uniquely solves the problem?

How easy is your idea to implement? (Easy, Medium, Hard, Expert)

Does the prospect need assistance implementing

the idea?

Why?

Why are you passionate about this idea?

Why would your audience listen and even purchase?

TAM

What is Total Addressable Market?

LCV

What is the estimated lifetime value of your ideal customer?

Will you offer upsells and other product to maximize LCV?

Is there a logical upgrade path for your customers?

What needs to be in place for you to increase your LCV?

What will you charge your customer?

Competition Differentiation

What makes your idea stand out in the marketplace?

How many other competitors are there?

Do you solve the problem in a more proficient/faster/better/different way than the competition? If so the how?

How many other competitors are there?

Is there a logical upgrade path for your customers?

What needs to be in place for you to increase your LCV?

What will you charge your customer?

Begin Building Out Your First Strategy FREE

GO TO MARKETPLAN.IO