Presents
The Definitive Resource Guide for Google Tag Manager
Presents
Welcome to MeasureSchool! Class is in session.
Whether you're a newcomer to Google Tag Manager or an old pro, everyone needs some reference materials to streamline their workflow. This Resource Guide is your all-around GTM companion.
Google Tag Manager is the bread and butter of data tracking for digital marketers. With a solid GTM setup, you can manage all of your tracking tools in one user-friendly but customizable user interface.
This resource guide includes all of our favorite learning guides, communities, and tools for GTM. There's a lot of great material out there, but our goal for this guide is to provide you with a curated list that you can return to again and again as your GTM skills develop.
As always, we've got a lot to cover—so let's dive in!
Julian Juenemann
Written content like ours (measureschool.com) that you can follow for regular updates on Google Tag Manager solutions.
Simo Ahava
Luna Metrics team
Yehoshua Cohen
Various
Julius Fedorovicius
Justin Cutroni
Various
David Vallejo
Google Tag Manager
GTM & GA
GTM & GA
Online Marketing
Google Tag Manager
GTM & GA
Official GA Blog
GTM & GA
Accounts you can follow to get updates on new content and events, all focused on learning about tracking.
MeasureSchool - Us! New data-driven digital marketing content every week
Google Analytics - Google's official Analytics channel
Analytics Mania - More learning how to use digital marketing tools
Loves Data - Data tools tutorials
Jeffalytics - Digital marketing business advice
Superweek - Videos recorded at the annual Superweek Analytics Summit
Google Developers- Google's official developer channel
Networks of other users like you. Reach out on group message boards and forums to troubleshoot problems or learn new tips and tricks.
Upcoming events in the analytics and tracking space.
MeasureSummit, September 28th - October 1st, 2021, online
MeasureCamp, various dates and locations (see calendar)
Superweek, January/February 2022 (dates TBD), Hungary
Marketing Analytics Summit, May 5th - 7th (conference) and 10th - 12th (workshops), 2021 and starting November 10th, 2021, online
Always on Twitter? Follow these accounts to get updates on new content and events, all focused on learning about tracking.
Simo Ahava (@SimoAhava), Co-Founder and Instructor, Simmer
Julien Coquet (@JulienCoquet), Director of Data & Analytics, MightyHive
Yehoshua Coren (@AnalyticsNinja), CEO, Analytics Ninja
Justin Cutroni (@justincutroni), Education Director, Google
Doug Hall (@fastbloke), Senior Director of Analytics, MightyHive
Stéphane Hamel (@SHamel67), Digital Marketing Lecturer, Laval University
Brian Kuhn (@briankuhn), Software Engineer at Google
Carmen Mardiros (@carmenmardiros), Senior Data Engineer, RVU
Phil Pearce (@philpearce), Co-Founder and Analytics Director, Accelerate Agency
Daniel Waisberg (@danielwaisberg), Search Advocate, Google
Tahir Fayyaz (@TFayyaz), Partner Solutions Architect, Databricks
Kayleigh Rogers (@onlykayleigh), Senior Data Analyst, RSA
Himanshu Sharma (@analyticsnerd), Founder and Digital Optimizer, Optimize Smart
Zorin Radovančević (@zorinatesc), Web Analytics Implementation and Planning Specialist, Escape
Shuki Mann (@ShukiMann), CEO and Founder, All Things Data Conference
Jon Meck (@jmeck), VP of Marketing, Bounteous
Michael Wiegand (@mwiegand), Director of Analytics, Clearlink
Lukas Bergstrom (@lukasb), Product Management Consultant (former Senior Project Manager at Google)
You can also follow #Measure on Twitter!
Some of our favorite books about GTM, available as eBooks or in paper. Note that books may become out-of-date faster than online content.
Available on Amazon, Google Play,
and Apple Books
Available on Amazon, Google Play,
and Apple Books
Software, apps, and plugins from MeasureSchool that will help you use GTM like a pro.
Demoshop - Make a Demo Website for testing GTM implementations
Data Layer Builder - Build your own Data Layer using this custom tool in conjunction with GTM (MeasureMasters exclusive)
GTM Organization Guide - A video guide to naming conventions, folders, and notes to keep your GTM Container organized
GTM Dark Editor - Use GTM in "dark mode" to put less strain on your eyes
UTM Tracking Tool - Keep track of UTM parameters for different campaigns
Tag Plan Template - Catalogue your tracking codes for a GTM migration
Sandbox Demo Website Template- Make a demo website to test site functionality and tracking without making changes to your main site
GTM Copy/Paste - Copy and paste tags, triggers, and variables from one GTM container or account to another—you can even copy multiple separate items to your clipboard all at once!
Even more tools to up your GTM game.
GTM Debugger - Debug GTM/GA implementations in a user-friendly interface
GTM Tag Injector - Test a GTM Container on a page without installing GTM
Firefox Developer Edition (formerly Firebug) - Developer tools and debugger for the Firefox browser
GTM Variable Builder - Find website variables and write JavaScript to implement dynamic remarketing with GTM
Da Vinci Tools - Provides shortcuts and simplified editing in Google Tag Manager, Google Analytics, Google Ads, and Google Data Studio
Tag Assistant (Legacy) - The original Chrome browser extension that helps you quickly and easily see any Google tracking codes on your site
WASP - Debug all tracking implementations and other codes from any third party, not just Google
GTM Sonar - Debug auto-event listeners in GTM
Redirect Path - Check for issues like 301, 302, 404 and 500 HTTP Status Codes or JavaScript redirects that may be impacting your SEO
Ghostery - Hide your browser activity from your own tracking while testing or troubleshooting your website to avoid inflating metrics or skewing your data
ObservePoint Tag Debugger - Another browser extension tool that you can use to troubleshoot any tag problems
dataslayer - Test and debug a variety of tag management systems and analytics tools
Facebook Pixel Helper - Test and debug your Facebook Pixel tracking implementation
Even more tools to up your GTM game.
Fiddler - JavaScript proxy (Windows)
Charles - JavaScript proxy (Mac)
Screaming Frog - website crawler (Windows + Mac)
Hub'Scan - tag auditing suite
Tag Inspector - tag auditing suite
GA Checker - GA tag audit
GTM Tools - container management tools by Simo Ahava
You’re just moments away the training & exercises you need to start using GTM for your own implementations.