...
Publication Title
...
...
...
Congratulations, someone downloaded your eBook. This introduction is your chance to make sure that they actually read the book from cover to cover.
Jane Smyth
Jane Smyth (CEO & Founder)
Your introduction should be no more than one page long so that a busy person can scan read and still get a good idea of the overall message.
What are the main benefits that a reader will receive from this book? How will the knowledge in this book help them to improve? Summarise these in a simple bullet list:
Finish the introduction with a personal message to the reader. Speaking directly to your audience helps to show that the book was tailored for their individual needs.
...
It's important to establish credibility with your reader at an early stage. Prove to people that they can trust your content.
It's hard to trust someone who you have never met. be sure to include a photo of the author so that readers can at least put a face to the name. if you are writing your ebook on behalf of a company you might want to include a team photo or a photo of the CEO.
What makes you an expert in your field? Why should someone read and trust the content in this book?
Remember, the purpose of this page is to give readers an insight into who you are. You can share details of a non-work hobby or passion so people get to know you on another level.
CHAPTER 1
This is a short summary that should describe the main themes of this chapter.
Bruce Lee
...
This is a statement that explains the overall offer. The quote below should help to reinforce this statement.
"After I spoke to the person who wrote this publication, I was able to charge more for my products and services. This helped me to win more customers and become the best in the business"
- Joe Bloggs