Congratulations, someone downloaded your eBook. This introduction is your chance to make sure that they actually read the book from cover to cover.
Reading an entire book can seem like a big task. This introduction gives you a chance to convince your reader that they will miss out if they do not take the time to read the complete book.
Your introduction should be no more than one page long so that a busy person can scan read and still get a good idea of the overall message.
What are the main benefits that a reader will receive from this book? How will the knowledge in this book help them to improve? Summarise these in a simple bullet list:
Finish the introduction with a personal message to the reader. Speaking directly to your audience helps to show that the book was tailored for their individual needs.
Jane Smyth
Jane Smyth (CEO)
This introduction is slightly larger than the main body text to help catch the reader's attention.
It's important to establish credibility with your reader at an early stage. Prove to people that they can trust your content.
It's hard to trust someone who you have never met. be sure to include a photo of the author so that readers can at least put a face to the name. if you are writing your ebook on behalf of a company you might want to include a team photo or a photo of the CEO.
What makes you an expert in your field? Why should someone read and trust the content in this book?
Have you gained this knowledge by working in the industry for a long time? Perhaps you achieved outstanding results based on the knowledge contained in this document.
Bruce Lee
- Chapter One -
Use this area to describe the overall theme of this chapter.
This is a statement that reinforces my position as an expert in my industry. A reader should trust me more after reading the content in this publication, so it's the perfect opportunity to move onto the next step.