How does Facebook advertising work? It’s a great question that can have a simple, yet complex answer, the key is in the Facebook pixel code.
To put it simply, the Facebook pixel code is a small piece of code that you add to your website to track the activity on that site and then use that data to help grow your business.
We’ll dive deeper into the details of the Facebook pixel code, why you need it and how to set-up for Facebook remarketing.
But first…
What is the Facebook Pixel Code?
Facebook pixel is a piece of code that can help manufacturers, tech companies and B2Bs re-target people who visited your website and can help your company re-market to your custom audiences later for your future social media marketing advertising campaigns.
It is a unique advertising identifier for your business page.
You can get this pixel code snippet right within the Facebook ads JavaScript code that is generated by a Facebook-generated pixel code snippet that must be installed on your website if you use Facebook advertising to market to your business.
You can have a website without the Facebook pixel code, but you can’t use the pixel code without a website if you are going to run Facebook advertising campaigns.
The Facebook ad tracking code is free.
You can get it from your Facebook advertising account with the click of a button.
Many advertising agencies and small businesses are using Facebook’s pixel code to create custom audiences to advertise to people who have already shown interest to their product/service.
For example, when you track your website visitors with the Facebook pixel, Facebook uses this information to show your ads to people who have already visited your website. This way you can convert more of your website visitors into customers.
It is a handy tool if Facebook advertising is part of your sales strategy, whether you are selling a product or a service:
Benefits of using the Facebook pixel tracking code
The only downside to using the Facebook Pixel is you need It takes only a few minutes to configure and once it’s installed, you can use the Facebook pixel any time you want to start running Facebook Ads.
BEFORE...you install the Facebook tracking pixel
Can you access the business website? If not, then wait until you have a way to get access to your website.
Are you in front of your computer, not a mobile device? You need to be in front of your computer for a seamless installation of the Facebook tracking code.
Do you understand basic web coding/language? You can use a plugin for this if you are a WordPress user. If not, your other option is this: send it to your web developer for installation.
DURING…the installation of the Facebook pixel code
Use an Integration or Tag Manager – connect your e-commerce, website platform or tag management partner account to Facebook and access the advertising and measurement benefits of the Facebook pixel.
Manually install the code yourself. Choose this if you have a basic understanding of the HTML code or you have a plugin, for WordPress website users.
Email instructions to a developer. Choose this if you do not wish to install the pixel code for fear “breaking it.”
AFTER…the installation of the Facebook pixel code
Image by: Facebook Pixel helper
Plan your ad. Determine beforehand your key performance indicator (KPI). It is the Facebook advertising success metric that you will measure to determine how well an ad is going. It can be CTR (click-through rate), CPE (cost per engagement), clicks to your website, purchases, sign-ups. Your KPI will help decide the type of ad that your company is going to run
Start monitoring ROI of your Facebook ads for remarketing.
Document what you are doing for reference and for benchmarking.
Once you have verified that your Facebook pixel code has been installed correctly, you can retarget people who have interacted with your Facebook business page.
These may those who have viewed your video, visited your landing page, set up a schedule with you and more!
Their recent interactions with your Facebook business page qualify them as your warm audience.
These could be your existing customers and potential customers.
And we know that a warm audience is the audience that is more likely to convert.
Hence, they are the best ones to retarget for a better conversion rate.
On Facebook, you can create different custom audiences of your warm audience by:
The Facebook tracking pixel is a valuable tool for B2B businesses owners and any company – big or small.
It provides your marketing team a more precise data in terms of conversion rates; and set up custom audiences based on site traffic for remarketing.
These are magnificent, exceptionally valuable benefits, who doesn‘t want it?
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EMAIL US: ask@socialsuccessmarketing.com
Social Success Marketing® exists to help companies grow engagement, website traffic, get more leads and increase conversion.
We do this by helping you share your company’s story that informs and to connect with real people that matter to your business.
We offer pre-made tools that you can use to tell your company’s story in social media. The tools are meant to help you grow and connect with your audience.
Also, we offer custom full-scale social media content marketing management services to select companies who would prefer us run their social media day-to-day. This is so they can focus on what they are great at – technology development, selling products and services and manufacturing. We will use your voice, your story, and engage with your desired audience.