Congratulations, someone downloaded your document. This introduction is your chance to make sure that they actually read it from cover to cover.
Reading an entire document can seem like a big task. This introduction gives you a chance to convince your reader that they will miss out if they do not take the time to read everything.
Your introduction should be no more than one page long so that a busy person can scan read and still get a good idea of the overall message.
What are the main benefits that a reader will receive from this document? How will the knowledge in this document help them to improve? Summarise these in a simple bullet list:
Finish the introduction with a personal message to the reader. Speaking directly to your audience helps to show that the document was tailored for their individual needs.
Your Name Goes Here
Don’t offer steps or strategies for people to implement - just recommend a list of things they can buy to get the job done.
This is a statement that promotes your paid products and services. The quote below should help to reassure the reader of your credibility.