Use this area to describe the contents of the publication. This is your chance to ensure that people keep on reading so be sure to hook them in!

This is the main text area and it's exactly what you think it is. A place for your main text. There is plenty of room for all your ideas so feel free to go into as much detail as you want. Or not - it's up to you really.​ This is the main text area and it's exactly what you think it is. 

This is the main text area and it's exactly what you think it is. A place for your main text. There is plenty of room for all your ideas so feel free to go into as much detail as you want. Or not - it's up to you really.​ This is the main text area and it's exactly what you think it is.

Jane Smyth

Your name goes here

It's important to establish credibility with your reader at an early stage. Prove to people that they can trust your content.

What makes you an expert in your field? Why should someone read and trust the content in this book?

Have you gained this knowledge by working in the industry for a long time?

• Take a blog post
• Summarize it in a series of bullet points
• Remove any bullet points that aren't actionable
• Create a Beacon account
• Choose the Checklist format
• Select a template that suits your brand
• Replace this dummy content with your bullet list
• Download the PDF version of the checklist
• Add the PDF as a content upgrade on a blog post
• Watch the leads roll in

WWW.YOURWEBSITE.COM

By the time people reach this page they will have read your content. This means that they are more likely to trust you as an authority in your industry. Use this opportunity to lead them to the next stage in the buying cycle.