Brand Asset Inventory Checklist

Use this checklist to develop your company's brand asset inventory.

www.jrohlederlaw.com​

• Company Name*
  
• Brand Name(s)*
• Product Name(s)*
• Logo (primary)*
• Logo Variations*
  
• Tag Line*
• Mascot
• Imagery
• Photography
• Video
• Color Palette
• Font(s)
• Typeface / Typography
• Icons / Graphic Elements*
• Favicon
• Web Domain(s)
• Social Media Handles
• Product Packaging
• Ad Content
• Brand Guidelines

* Consider trademarking these brand assets