1. About The Author
  2. Intro
  3. What is brand positioning
  4. Brand positioning statement
  5. Brand positioning examples
  6. Brand positioning strategies
  7. Brand positioning process

Positioning is not what you do to a product. Positioning is what you do to the mind of a prospect.

Al Ries and Jack Trout

It's all about telling a story; the better it is, the more customers remember it.