A brief, encouraging intro that reiterates the power of links and assures them this isn't as scary as it sounds. "You've read about why links matter – now let's get you connecting!"

Emphasize that the goal is relationships, not just links.

Scenario: You've found a broken link on a relevant website and have better, relevant content to suggest.​​

Key elements

• Polite opening.

• Clearly state the broken link (and maybe where it is on their page, so they can easily find it).
• Explain why it's broken (e.g., "I noticed a broken link on your 'Resources for Pet Owners' page...").
• Introduce your content as a relevant, high-quality replacement. eg "I actually have a comprehensive guide on 'Choosing the Right Vet for Your Dog' that I think would be a perfect fit and help your readers."
• Short, clear call to action (e.g., "Let me know if you think it's a good fit!").

Why it's valuable

This is a service to them, making them more likely to respond positively.​

Email Template Example

Hi [Blog Editor Name],

I was on your [Specific Page Name, e.g., "Resources for Pet Owners"] page and noticed a broken link to [Briefly describe the broken link, e.g., "an article about dog training tips"].

I have a relevant and up-to-date article, "[Your Article Title, e.g., 'Choosing the Right Vet for Your Dog']," that I think would be a great replacement and helpful for your readers.

You can find it here: [Direct link to your content]

Let me know if you think it's a good fit!

Thanks,

[Your Name]

Scenario: You want to write an article for their blog.​

Key elements

• Compliment their blog and show you've actually read it. "I love your recent post on sustainable hair care; it really resonated with me."
• Briefly introduce yourself and your expertise. "As a hairdresser with 15 years in the industry, I've seen a lot of trends come and go."
• Propose 2-3 specific, relevant article ideas that would genuinely benefit their audience. Don't just say "I want to write for you." Offer specific, compelling topics.
• Mention how your expertise aligns with their content.
• Include a link to 1-2 examples of your writing (even if it's just on your own blog).

Why it's valuable 

Shows you've done your homework and are offering them something useful, not just asking for a link.

Email Template Example

Subject: Guest Post Idea for [Blog Name] - [Your Proposed Topic 1]

Hi [Blog Editor Name],

I love your recent post on sustainable hair care; it really resonated with me. As a hairdresser with 15 years in the industry, I believe my expertise aligns well with [Blog Name]'s focus on [mention a specific content pillar or theme].

I'd love to contribute a guest post, and I have a few ideas that I think would genuinely benefit your readers:

• [Proposed Topic 1]: [Brief explanation of what readers will gain]
• [Proposed Topic 2]: [Brief explanation of what readers will gain]

You can see examples of my writing here: [Link to your blog post 1]

Thanks for your time, and I look forward to hearing from you.

Best,

[Your Name]

Scenario: Their website has a "resources" or "recommended links" page, and your content would be a great addition

Key elements

• Polite greeting and mention you appreciate their resource page.
• Briefly introduce your specific resource (e.g., "I saw your fantastic 'Tools for Home Builders' page, and I think my recent article, 'Choosing the Right Concrete Mix for Australian Climates,' would be a valuable addition.").
• Explain why it's valuable to their audience.
• Direct link to your content.

Why it's valuable

Simple, direct, and targets a specific existing page for links.

Email Template Example

Subject: Resource Page Suggestion for [Blog Name] - [Your Resource Title]

Hi [Blog Editor Name],

I was just Browse your excellent [Name of Resource Page, e.g., "Tools for Home Builders" or "Recommended Reads"] page and really appreciate you compiling such a valuable collection of resources for your audience.

I recently published an article, "[Your Article Title, e.g., 'Choosing the Right Concrete Mix for Australian Climates']," which I believe would be a valuable addition to your [Name of Resource Page] page. It offers [briefly explain why it's valuable to their audience, e.g., "practical advice for homeowners and builders navigating the unique challenges of concrete in our local climate" or "an in-depth look at [specific topic] that I think your readers would find incredibly helpful"].

You can find the article here: [Direct link to your content]

Thanks for considering it!

Best,

[Your Name]

Key elements

• Personalize, Personalize, Personalize: Even with templates, always tweak them to sound genuine and address the recipient by name.
• Be Patient & Persistent (But Not Annoying): A follow-up email after a week is fine; daily emails are not.
• Proofread Everything: Typos undermine credibility.
• Make it Easy for Them: Provide direct links to your content.
• Focus on Value: Always lead with how you can help them or their audience.

Create small table you can print or copy to track on spreadsheet