Here's one myth I need to dispel: In most cases you have everything you need to start producing straight away.

Existing Content

eBooks don't have to comprise of original content. In fact, a lot of them are based on repurposed content - old blog posts, email newsletters, e-zines, whitepapers or sales presentations.

So, to create your eBook, simply gather all blog posts on a specific topic or dealing with a particular problem, add an introduction and a call to action to move users further down the sales funnel and, you're done.

You can create a simple eBook even in Microsoft Word or use dedicated eBook software like Beacon to convert existing blog posts into eBook directly.

Images

If you've been using images in blog posts, then you already have graphical elements you need to include in your eBook. And even if that's not the case, you can find plenty of images with a creative commons license on Flickr, Pixabay or Pexels.

And so, all it takes to create an eBook is to bring it all together and compile into a publication you could use to generate leads for your brand.

And I bet that's exactly what your competitor is doing too.