GET MORE HR CLIENTS.com
Helping to start & grow businesses
in the Human Resources sector
6 Tips To Help You Start An
HR-Related Consulting Business
www.getmorehrclients.com
GET MORE HR CLIENTS.com
Helping to start & grow businesses
in the Human Resources sector
www.getmorehrclients.com
Here are six tips to help you start your own successful consulting business in the HR sector.
If you want help, check out the HR Business Accelerator here: www.GetMoreHRClients.com/Start.
Six tips to help you start your own successful consulting business in the HR sector
For more, visit: GetMoreHRClients.com/Start
This ebook is for people employed in HR-related roles who want to leave the corporate world to start their own successful independent consulting business in the broad 'HR' field.
By 'HR', we mean any area of the broad Human Resources function, including Generalist HR, Recruitment, Learning & Development, Employment Law, Compensation & Benefits, Diversity & Inclusion, Employee Engagement, etc.
We've successfully helped hundreds of HR consultants around the world to start and grow their business on pretty much every continent - not Antarctica yet :)
We look forward to helping you too.
Check out the HR Business Accelerator.
Website: www.GetMoreHRClients.com/Start
All the best,
Ben Geoghegan
Founder - Get More HR Clients
Determine your preferred style of business
By now, you and all your living relatives will have seen Simon Sinek’s epic speech which seemingly coined the phrase: ‘Find your Why.’
“All organizations start with WHY, but only the great ones keep their WHY clear year after year. Those who forget WHY they were founded show up to the race every day to outdo someone else instead of to outdo themselves. The pursuit, for those who lose sight of WHY they are running the race, is for the medal or to beat someone else.”
Simon Sinek, Start with Why: How Great Leaders Inspire Everyone to Take Action
Before you embark on your entrepreneurial journey, it’s important to pause and reflect on what you want and how you want to achieve it as you ponder how to start an HR consulting company.
Are you looking to build an asset that you can one day sell or are you aiming for more of a freelance lifestyleto create a new career path from your corporate life?
Will you be working towards a highly systemized, highly leveraged business that will expand rapidly and lead to a franchised business model?
Instead, are you looking to pay the bills and keep the lights on while you work on an exciting new HR Tech product or information producton the side?
Will you be a generalist consultant or do you plan to narrow your focus on a particular skill set or industry such as this HR consultancy for the mining industry or this HR firm for fintech& financial services?
Also, note that different industries and business types have different types of budgets and projects.
It is imperative to understand that starting your own business will be one of the most challenging experiences which will surely push you to your limits in every way, one would need to focus, persevere and be very patient.
With that being said, your personal development and growth will be exponential, and the rewards of all the extra hours and hard work is extremely fulfilling and satisfying, especially when your clients are happy.
You need to be sure of your service offering from the start and ensure that it is streamlined as far as possible and lastly, choose your partner in business (if you have one) very carefully.Nooraan Shaik - Virtue HR Solutions
A quick meandering side note:
We recently discovered a wonderful new podcast series (thanks to Kanav Abrol of AttendanceBot) called Business Wars.
In the episode on McDonalds vs Burger King, McDonald’s founder Ray Kroc has a hard time convincing the original owners to expand with a national franchise – they preferred a more simple life based around one restaurant in one location.
They knew their preferred work style. They knew their Why.
Take time to think about what you really want.
It’s ok to change your plans as you progress but at least reflect on all the options before you start.
Sometimes people go into HR for all the wrong reasons. The best HR professionals truly care about others, are committed to resolving issues in a way that preserves relationships, and quite simply, exemplify the characteristics of good human beings.
Many people want to start an HR consulting firm, but to have long-term success, it is essential that you focus on and care about the following:
1. Always put people over policies.
2. Focus on reality, not theory.
3. Understand the businesses you support and focus on adding real value to the business.
4. Be a problem solver and be sure to have answers for clients and their employees.
5. Simplify everything.
6. Focus on what really matters to drive the business forward and don’t get hung up on trivial details.
To have true success as an HR leader, focus your energy and abilities on informing, guiding, and caring for the wellness of others. Be supporting, understanding, and be ready to take up the reins and simplify and keep the human in HR.Carrie Luxem, CEO at Restaurant HR Group & CarrieLuxem.com
You need a plan that will actually help you, not some lengthy tome that quickly gathers dust in the corner of your office.
With the tech world in the ascendancy, why not take a leaf out of their book and use the Lean Canvas model to plan out your HR consultancy startup.
Start with the target HR client segments and the problems they face and continue.
We've all seen the 30-page business plans that no one reads - a one-page lean canvas is a lot more useful.
Most startups fail, not because they fail to build what they set out to build, but because they waste time, money, and effort building the wrong product.
I attribute a significant contributor to this failure to a lack of proper “problem understanding” from the start. Once you understand the problem, you are then in the best position to define a possible solution.Ash Maurya, Author of "Running Lean", and creator of Lean Canvas
Working through this exercise will bring you back to your Find Your Why thinking as you start to consider all the options such as:
Before starting your HR business, pick a target audience first!
Most come up with an idea, a solution first, then hunt for an audience to sell it to afterward. And they make it tough on themselves.
I believe an HR business should always start with the audience (e.g. small businesses, HR leaders, non-profit associations, etc.) for your HR business or consulting in mind first…and then come up with a solution to a problem they’re looking to solve.
It’s 1000% easier to sell a solution to a specific audience, than to come up with a solution then try to search the right audience.Alan Collins, Founder, Success in HR
This section might normally go into the business planning stage and look at how to open a consultancy firm but it’s so importantthat it deserves its own step.
Consulting, in general, can be very lucrative and the HR consulting business model is no exception.
However . . .
When you’re an employee you receive a payslip every month like clockwork.
As an employee, there are no expenses to pay.
That all changes the day you become a new, independent HR consultant.
Suddenly, you have a wide range of set-up costs and recurring expenses.
From the day you start your new Human Resources consultancy, you begin your prospecting for potential clients, pitching your services, and trying to win the project.
You then have to actually do the work.
Only after you’ve done the work (or at some agreed milestone) do you send in your invoice.
Then you wait.
And wait some more.
You will hear all sorts of reasons why the money has not yet arrived. You missed the cut-off for Accounts Payable. They forgot to lodge your invoice or it was incorrectly entered into the system. Mary in Accounts is still on holiday.
And so it goes.
Working through this exercise will bring you back to your Find Your Why thinking as you start to consider all the options such as:
You need a plan. This may include all or any of the following:
I think it is important to start in a recruiting firm and be a sponge. I was with two firms for 5 yrs. I started my business at 27 years old. I learned professional, clerical and temp. ALL are very different.
The key is to be a good listener, read body language and a detective.
Save some $ – it is expensive to start up.Kathleen Bennett, CEO/Owner, Kathleen Ater Personnel
Knowing that there will be an initial dip in your income and that it will take time to receive your first payments, you need to start building your referral network before you even launch (or as soon you can after launch).
From Ben's interview with the co-founder of Clinch (a successful HR company), we learned that 90% of their clients came from referrals.
Make a list of family, friends, current and former colleagues, clients and suppliers, and people you’ve met along the way. Obviously, look at your list of LinkedIn connections too.
Get back in touch with people and reconnect. Tell them about your plans and ask for their help or just to keep you in mind.
Before starting a consulting business (or any business), I recommend talking to at least ten people who have started a business in a similar space. Ask them what their biggest surprises have been and what advice they’d give to themselves before starting out. Plus, building relationships with peers in a similar space is a fantastic idea. Running a business can be very lonely, so start building genuine connections early.
Amanda Gulino, Founder, A Better Monday
Networking and building an audience aside, now it’s time to write a marketing plan for your HR company.
There are many channels to choose from to acquire new Human Resources consulting clients. These include:
Ben, our founder, recently wrote an article and downloadable guide for all these channels – check it out here: Best HR Marketing Plan For Human Resources Companies.
You don’t build any business or consulting firm from your couch.
You have to be out there engaging with people, listening to their concerns, understanding their business and most importantly being of service. Unless I have a strong relationship with a business and they trust me, no one is going to give me work.
I see so many coaches and consultants put a lot of effort into having an online presence and a great website and they have no clients. The quicker you can start to demonstrate value for a person or a company, in that moment, that’s how you grow.Tarita Preston, Chief Coach - The Curated Coach
We would emphasize, though, that you should aim to choose two or three different marketing channels to try out first. Otherwise, it all gets a little too complicated and a little messy.
Also, aim for at least one Fast and one Slow marketing method.
A fast method would be running some ads on Google or picking up the phone and calling your top ten sales prospects.
A slow method would be writing blog articles or commenting on social media. Slow methods are like a snowball – very small when they start but, as they build momentum, they increase in size until they can even take over from the fast, paid marketing channel.
Partnering with an HR software company is a great way to stay on top of all the change and provide your clients with focused, effective, and useful consultation. Being able to recommend software that will free your clients from the more repetitive and tedious HR tasks will separate your consulting firm from the pack.
Dan Taylor - HR Tech Industry
Should you wait until you’re ready to actually start your business to launch an online presence?
We're reminded of an old proverb:
“The best time to plant a tree was 20 years ago. The second best time is now.”
If we were starting over again, we wouldn't wait.
We would start developing our online presence as soon as we thought it was likely that our own HR business was in our future.
We would adjust our LinkedIn profile to reflect our area of expertise and would start sharing more profile-building content.
We would also start a website/blog and set up a newsletter email mailing list.
Starting an industry blog helps you build up contacts, develop future sales content, sell advertising space, or build up your mailing list for when you launch.
The Get More HR Clients HR business marketing blog runs on WordPress and we recommend you buy a website domain name and then host your website WordPress if you plan to run an HR business in the future.
Alternatively, you can make a new blog or website using Wix or some other similar web builder service.
You should also start a private mailing list or email newsletter to expand your network and get new clients.
We previously used Mailchimp but since its recent restructure, we switched to Mailerlite which has a very inexpensive plan and has a lot of powerful features which are worth the small investment. If you ever plan to start an HR business, you should start your mailing list right now. Seriously.
HR Consultant Career – A Viable Option?
We are often asked if an HR consultant career is likely to be viable.
Of course, it’s always a case of caveat emptor but if you follow the steps listed above and use the various resources provided to you on our website (including the case studies of HR consultant career examples) and take action, you’ll give yourself a much better possible chance of success.
with Louise Bijesse of UpTalent Consulting
Louise is a client of the HR Business Accelerator, a program designed to help professionals in the HR sector to start and/or grow their HR-related businesses.
Louise shared her experiences of starting her HR consultancy, including the Why and the How of how she created a highly successful business that helps employers resolve their HR and talent challenges.
Louise Bijesse is the President of UpTalent Consulting and serves as its Principal Consultant. In her role, she is responsible for planning and implementing HR policies and procedures through her client partnerships with CEOs, Founders, and Presidents. Much focus is on corporate talent development and succession, recruiting, background checks, employee relations, benefits, and compensation. She currently works with start-up clients in the United States and Globally (currently UK and Nigeria).
How Louise Bijesse started a successful HR consultancy
Before establishing UpTalent Consulting in 2022, Louise worked in the roles of Vice President of Talent Acquisition and Corporate Human Resources for BrightSpring Health Services. and PharMerica.
Starting her consulting business, UpTalent Consulting, Louise initially did not plan to focus on recruiting or hiring. However, her service offering naturally evolved over time, allowing her to offer comprehensive HR solutions in areas such as compensation and benefits, diversity, inclusion, and belonging.
You need to make sure that you have revenue coming in. And it's a little different when you're running your own company and you're making those decisions on what you wanna do and what you don't wanna do. And then realizing that, hey, you know what? This isn't that bad. You know, it's different than working in corporate America. And it's also affording me the opportunity to increase my revenue that I will be surpassing what I made in corporate America. Well, I have been focused also in talent acquisition to celebrate my 1 year anniversary As I go into year 2, I am continuing with my HR services with my clients, but I'm also spending more into talent acquisition.
After helping hundreds of HR-related businesses around the world tostart and/or grow through our HR Business Accelerator process, we’ve come to realize that most HR professionals want some or all of these things when they start an HR business:
Louise Bijesse has checked all of these boxes in a way that is congruent with her ambitions and values.
Episode 205 A Better HR Business
‘How I Started My HR Consultancy’ – with Louise Bijesse of UpTalent Consulting
Louise Bijesse from UpTalent Consulting shares her journey and insights on starting an HR consultancy on the episode.
The six tips in this ebook are designed help you and get you thinking if you’re looking at leaving your job to start a new business as an independent Human Resources consultant.
Work your way through the steps and then take action.
Good luck with your new venture!
Remember to check out the HR Business Accelerator here: www.GetMoreHRClients.com/Start
All the best,
Ben Geoghegan
Founder - Get More HR Clients