Building a loyal community isn't for the faint of heart. You've got to be able to be focused on your brand values, your current and potential customers, your bottom line, and your time.
The Dandelion Branding Duo got good at digital community building with hands on hard work. We started our journey together in 2014 improving customer experience and content marketing structures within Annmarie Skin Care.
With time, study, hours and hours of hands on work, we played a massive role in this company's growth in their digital community (and their bottom line). This means a growth in revenue from email marketing (from around 40% to 52% by mid 2018), the launch of Shopify, successful Recharge and Loyalty Programs, and improved customer interactions with customer support initiatives.
In 2018 we took on the digital marketing of a small biodynamic herbal supplement company and grew their social media following and email list from 0 to profitable. We improved their onsite customer experience and conversion, created SEO focused pillar pages and articles (which are still driving traffic today), and a content strategy that got some of the largest names involved in Biodynamics into the products.
In 2019, we were able to jump into Dandelion Branding full time. Our clients have seen improved email profitability, growth in positive customer experience and conversion rates, and improved organic search traffic ranking (we have had several articles ranked on page one of a google search).
You can see the reviews of our other clients on our facebook pageby clicking here.
Find our case studies on our services page.
Because our main focus is loyalty from a digital community, we're not your typical marketers.
Our holistic strategies ALWAYS put your ideal customer first. What they like to experience with your brand is our main priority because great customer relationships is how you grow your loyal fan base.
Well made on-site customer experience—or in "guru speak," your sales funnel—is the best way to convert people that love your brand's message into people that love your brand's products.
It brings in sales, keeps customers comping back, and allows your loyal customers to share your brand with their friend's and family!
Paired with your content marketing, a great experience lets you offer a complete package to your idea customers.
If you don't have a content marketing strategy, you're at serious risk of missing out on opportunities to grow your loyal customer base.
This is how you find yourself not knowing what to post on social media, skipping blog articles, only sending emails once a month, and losing track of what works on each of your channels.
A content strategy allows you to plan ahead, create a schedule, research relevant topics and keywords, and gives you space to be creative.
Ah, yes. So here's another way that our services are different.
Our content strategies ALWAYS include your email sends and social media posts and how they relate to your main pillar content.
That means our work is holistic. We help keep solopreneurs and teams alike on top of the big picture for the brand's marketing as a whole.
We build the entire strategies around the ways and places that your ideal customer can connect with your main pillar content. For most businesses, this means much more content with much less effort.
After our first meeting, we'll get a sense of your goals, and we'll be honest about the best way for you to get there.
We'll build you an initial strategy concept and after it's approved, we'll align it to your real data so we can be sure that your brand strategy is effective every step of the way.
We're dedicated to data-driven decision making so we make sure to send regular reports to help keep your strategy agile.
This is where our clients typically start with our services. These one-off services allow us to create unique offers for ongoing partnerships with brands we know we can grow.
All of our ongoing services are custom tailored depending on the needs of our clients. Below are the services we consult on, on a regular basis. Once we assess your needs we will put together a proposal with custom work plan options for you to choose.
Building your loyal digital community doesn't have to be a challenge for you, let us help. We've been doing this for years and have seen the huge impact a loyal fan base can have for a business.