Do what you love, are good at, what the world needs and what you can get paid for and you will have a business that you love.
Having a vision, core message and mission will help to support the business you.
If you are going to write a book, know that it will change your life as you bring it to life. It is vital that you write the right book for your business and your life.
Your book and the process that you use to create it will help you to build your brand and have a business you love.
Book | Brand | Business Coach and Writer
My mission in life is to support my clients in finding their voice and sharing their inspirational message through books and other aligned products and services, rocking their brand and building a business they love.
Starting in the IT industry gave me a love of technology as an enabler. My career progressed through training, sales, marketing, consultancy and into coaching. Writing was a constant passion and seeing how books change lives is what drives me.
I live in the peace of the hills in Spain with my three rescue dogs who bring such joy to my life. In addition, I am a campaigner and supporter of natural healing for osteoporosis.
“Begin with the end in mind.” Stephen Covey
A business can spend considerable time shaping the strategic intent based on their current mission (where they are) and future aspirational vision (where they want to be). Or at least they 'should'. Without a vision, there is no direction.
A vision is powerful when we live it, and there is congruence between what you believe in and what you actually do.
A vision can often creep from being something that is galvanising and motivational to an aspirational picture that is sketchy, and you have no idea of how to achieve it.
Through your vision, you create a set of goals and objectives. The challenge is to identify how to convert it into reality.
Write a book
Your books are your ONE that can be turned into many things
Use your content to drive your business
Being prepared is key to your success
What constitutes a writing tool? That depends on how you like to work. For me, these things would be key to my shopping list.
Where you work will affect your productivity
I write in many different places depending on what it is and how I am feeling. Today I am sat on a sofa in my downstairs lounge, sometimes I'll write in my office and at other times in bed or on the day bed near the terrace.
If you feel stuck in one place - go somewhere else. In the past, I have driven to the beach with a journal and pen and scribbled on a bench looking out on the early morning sea.
Know what your BIG idea is (where reader, vision, content and strategy come together)
This is another big subject. Just because you are an XYZ coach, consultant, trainer, or a director does not mean that your book will be on what you are currently doing. Your book may be part of a plan to move into something else and therefore what is that and how will this book fit with that.
Some people write their first book to set their position as an expert. That is certainly what I did with Plan your non-fiction book in a weekend. Although it is not my first book, it is the book that I use for my book coaching business.
This book is a workbook and has no stories or case studies. I was very clear who my reader is, what my vision for this book is (online course, retreat, workshops, book coaching). The content is what I have been teaching for many years, and the strategy is that the book is the springboard for other products, services and to demonstrate my expertise.
In your next book, you will have a clearer idea of what you want it to achieve, and you will know where these four components come together. I call the intersection of these the heart spot. Get to know yours, and you won't go far wrong.
What content will you put in this book? Think of the process and the outcome you want for your reade?
Consider what gets in the way and sort it out
Allied with above is knowing where and when you typically procrastinate. There will be a time, a moment when you will procrastinate, and it will be connected to an emotion. Get to know when you normally throw your toys out of the pram and you are half way there. Doing something about it by writing a procrastination busting action plan will help.
Your distractions could be your friends and family or your mindset. Whoever or whatever they are, have a chat and arrange some you time where you can get this book planned and written.
Ask what or who is standing in the way of you writing a book?
Yes, yes, yes. Look in the mirror and say hi 'author how are you doing today'.
A writer writes, and an author has had something published. It is that simple. You will be forward pacing yourself and see yourself as already published is incredibly powerful.
You could create a mock up book cover and frame it as well. That should stop that inner voice that says 'you are not a writer'. Of course, you are.
Don't wait for something to happen or when put pen to paper and know the words will flow. Remember your first draft gives you a foundation to work from. The magic always comes in the editing phase.
Write your book
Write, write and write some more
“If a nation loses its storytellers, it loses its childhood.” Peter Handke
Identifying the right story can be tricky. You are writing a book that shares your knowledge skills and experience, but more than that you are writing a book from your heart. A book which will touch others, souls.
You may feel uncomfortable sharing your stories, however, we have our experiences for a reason. Our crap lives are our gifts. As you write your stories you will heal just a little bit more. You will gain clarity of your purpose and as you touch others lives they will too.
Your book and stories will help you to boost your brand and you can build your business with them.
If you are writing a book that you want to base a business on, ask how long will be it relevant?
My osteoporosis story is something I am passionate about and enables me to support others, to campaign for awareness of natural treatments and to teach others how to write a book like this.
This story takes the reader through discovery, finding the root cause and creating a healing plan.
Find the right story or stories that emotionally connect you to your reader and your words will change lives.
Get the content outlines right and writing will be so much easier
Another area I could go on about for what seems like forever. Never start a book without an outline. This is your books roadmap. Always start a book with the vision in place. I've tried pantsing a book only to find after 21,000 words I was lost. Ok, it is a more creative book, but none the less I learned
that I have to have an outline and I find that many people who come to me memoir and telling a story, structure it like a novel, and you will find it easier., need to get to grips with theirs. If you are writing a
I have a proven process that I use for my clients, which is tailored to suit them and their learning style. You must find a way to create an outline that works for you. Start with a working title for the book and each chapter as that will make it easier as well.
The chapter framework is an extension of your outline and as such provides your reader with a way to navigate your chapters. When you arrange things in the same way, it makes it easier for the reader to navigate. Again having a framework in place makes it easier to write. We are back to our chunking concept.
Once you have your framework in place, it is time to do a test write. This will a) let you know if the structure works and b) what your writing voice is like.
You could before you start your book journal or do some other creative writing to flex your writing muscles. Try these:-
When you have written two test chapters, you will know what the structure will be and you will get a good idea of your voice.
Writing is a muscle the more you use it, the better you will become. When you are in the first draft mode, it is more of an unconscious download. The key is to keep writing and not falling prey to the wicked witch of perfection and editing. I have terrible trouble with this. I like my interior laid out, and I have a habit of going back to edit. I say to myself 'just this little bit.'
I want new fresh and exciting, and I like to jump around my projects. It works for me. I like to start at the beginning and rough things out. If something takes me to write that. I like to write a rough first draft and then reflect before coming back and tackling the big edit.
You must take time out to allow your brain to process. By stopping you are making space for good stuff to come in. After a mega brain dump, it is good to walk away, in fact going for a walk is very beneficial.
All products and services need to be integrated into your overall marketing plan and have a strategy of their own which dovetails this. Start marketing in your reflection period, so that you can build up a following and are preparing your readers. Create
Editing your book
Learn to love editing
Like the outlining process, I have a method for editing which works for me. I do a read through with no judgement, reflect and then read through with coloured pens. After that, I edit on screen. I will get to a point when I cannot edit the text anymore and need to look at the more mundane things like full stops and commas. All of the practical must checks are in my editing plan. Also, I use Grammarly with is a fabulous tool for not only checking your content but making you stop to read and edit differently.
In no time at all, you will have had a gutsful of editing and feel that it is beautiful and ready to go. Oh no, it's not. We, writers, get word blindness and when you get to what I call your final manuscript, it's time to send it to the proofreader.
Depending on how well it has been written and how many pages will depend on how long your proofreader will take. Give him/her time to do a good job. My proofreader has permission to question everything, allow yours to com
Get it ready to sell
Optimise your book
Before you run off to find the best designer for you, understand what you like and don't like by doing some research. Also look at recently published traditional titles as these will tell you what is trending. And if you fancy a browse in your local book store you will certainly get a feel for what is popular and why.
When you have researched your cover idea, scribble out some ideas for yourself, find images you like, write up your specification and chat to your book cover designer.
Have a brilliant title and subtitle
Remember to think about how people search for things on the internet or on Amazon. We are simple souls and will use simple search terms. Use the Google Adwords tool and see what comes up. It is pointless giving your book a whacky title if no-one searches for it. When you are super famous then you can.
If for example, you were writing a book on dieting, you might expect to use words like diet, dieting, GI index, lose weight, etc. Make a list of all of the keywords that you might use to search for a book that is similar to yours.
Once you have your keywords, head over to Amazon http://amazon.com and http://amazon.co.uk and start researching titles, authors and books. Try randomly typing vaguely associated search terms into Amazon and see what comes up.
Many authors take advantage of the subtitle to explain what to expect from the book. For example, you may have a title like Flourish and a subtitle like ten easy steps to feeling great during the menopause (ok I made it up, but you get the point).
Back blurbs and forewords
The blurb is the written sales pitch on the back of your book, usually called the back blurb. It provides your potential reader with an insight into your book. The book blurb should arouse curiosity, rather than provide answers. You are looking to draw your reader to “Look Inside”, browse through the first few pages and make a purchase.
The foreword adds credibility to your book. Be brave and ask some you think would add weight to your book to do this. You may need to write a sample for them to endorse. Do whatever it takes to make it easy for them to say yes.
Beta readers and testimonials
Like the cover design spec, it's a great idea to set your expectations for your beta readers. Choose people who you know will read your book and give you a good critique. These can then be the first people you ask for a testimonial.
I don't know about you, but I always read testimonials. These give me some guidance about the book and if there are enough of them which instill confidence in me then I will make a purchase.
You could give your book away in return for testimonials. When I am given a product to try I will say that in the review.
Choose your publishing route
Publish your book
It sounds very glib to just say publish. You will need to know if you want to self-publish, use a hybrid publisher or go all out for a traditional publisher. Please ensure you research which option suits you, your aspirations and your budget.
Today no matter which option you choose you will have to do some marketing. So make sure you have your marketing plan mapped out.
Craft your brilliant marketing plan
Promoting your book
From your brainstorm create a tactical outline plan.
What could you include?
You could elicit interviews with various online platforms. After researching which blogs would be a good fit, these will be approached to host a book blog as part of a virtual tour.
What about approaching a bookstore or a venue which works well for your kind of book. Check out networking groups and do a tour with these as well as finding suitable speaker opportunities.
Many people love challenges, and these can be tied to specific events.
Contests with copies of the book and complimentary sessions with you could be run in the lead up to another activity such as a challenge.
A carefully selected list of people can be approached to review with the aim of getting testimonials.
Consider a launch promotion, followed by regular promotions. As the book will most likely contain links to resources, it will build a list of ‘followers’ who can be marketed to for any subsequent online program and books.
Optimising your idea
Beyond the book
What else can you create from your book
Your book is never just a book, it is the gateway to many other products and services. I like to think of writing a book as a way to create clarity around a process or a set of ideas. When you have the clarity you can build on it.
Let’s imagine that your book is written or at least outlined. What can you create from that?
Once you have an outline you have the outline (pretty much) for an online course. With a course you can present your ideas in a different way. Take a look at your outline and ask how can I present each of my ideas in a different way. For example, you might not tell your personal story in a course, but you could turn what you did into a series of activities using talking head videos, screen casts, pod casts, and worksheets.
Never just present your ideas in one way as your reader will have different learning styles and will want to learn in a way that suits them. Link your lectures to the content in you book, so that your student can be guided to buy your book and your reader can be guided to enrol on your course.
When I talk about webinars I am talking about value driven training sessions. If you are anything like me you will switch off after 37 minutes of the presenter talking about how awesome they are.
Consider how you could use your outline and turn that into a series of webinars, which lead your reader into buying your book and your course.