4 Hotel Marketing Tips for Better Google Search Results
Take the main action points from a blog post and turn them into a practial checklist.
4 Hotel Marketing Tips for Better Google Search Results
Step 1: Get listed on Google My Business
Combines Google search, Maps, and Google Plus to help your hotel connect with potential guests by making it easier for them to find you online.
Your hotel will be pushed much higher up Google’s search rankings.
The booking process will be easier for potential guests by uploading photos, videos, GPS coordinates, phone numbers, and more.
Will be linked to your Google Analytics page allowing you to monitor traffic.
Step 2: Update your Google+ pages
Your Google+ data forms part of your Google Business page.
Guests can submit reviews that users will see.
Remember: any information or posts you
publish on your Google+ page will be featured in
Google’s search results so make sure it’s captivating and unique.
4 Hotel Marketing Tips for Better Google Search Results
Step 3: Google Street View
Marketers looking for a new approach can give potential guests an engaging online tour of the hotel’s interior by using this innovative platform, also called Business View.
Hotels with at least one photo saw a 138% increase in travel engagement.
Step 4: Google Hotel Ads
This feature will allow travellers to make a direct booking without leaving the main search results page.
You need to work through a "Hotel Ads Integration Partner’". These are the guys who will give Google your hotel rates, availability information, and manage your campaign.
You can choose a PPC (pay per click) or commission-based model.
Want More?
FREE EBOOK ON UNDERSTANDING YOUR GUEST'S BOOKING METHOD IS RIGHT HERE.