Use this area to describe the contents of the publication. This is your chance to ensure that people keep on reading so be sure to hook them in!

Your introduction should be no more than one page long so that a busy person can scan read and still get a good idea of the overall message.

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What are the main benefits that a reader will receive from this book? How will the knowledge in this book help them to improve? Summarise these in a simple bullet list:

• How to improve on something they are already doing?
• How to learn a new technique that will save them time or money?
• Give them greater insight into a specific subject?

Finish the introduction with a personal message to the reader. Speaking directly to your audience helps to show that the book was tailored for their individual needs.

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Jane Smyth

Your name goes here

It's important to establish credibility with your reader at an early stage. Prove to people that they can trust your content.

What makes you an expert in your field? Why should someone read and trust the content in this book?

Have you gained this knowledge by working in the industry for a long time?

Use this text area to give an overview of what the chapter contains. Splitting longer eBooks into chapters helps to make the content easier to digest.

WWW.YOURWEBSITE.COM

By the time people reach this page they will have read your content. This means that they are more likely to trust you as an authority in your industry. Use this opportunity to lead them to the next stage in the buying cycle.