Who Are Your Ideal Customers?

Are they male or female?

How old are they?

Are they married or single? Do they have kids?

Where do they live?

Neighborhood, type of home, home size, home price, etc.

What do they do for a living?

Industries, common employers, position in the company, etc.

What is their favorite brand and why?

Yeti, Nordstrom, Target, etc.

How Do Your Ideal Customers Interact With the World?

What lofty ideals or core values do they tend to share?

Briefly describe what they are passionate about: mottos, life sayings, guiding principles, etc.

What are some of their biggest daily challenges outside of what your product or service solves?

How do they prefer to communicate?

Email, text, phone call, direct message, face-to-face, etc.

What type of information is most likely to influence their buying decision?

Product, place, promotion, price, peer group, etc.

What online and social media platforms are they most likely to use?

Google or Bing, Facebook or Instagram, etc.

How do they typically find and learn about you?

Online ratings and reviews, emails, social media, personal referrals, etc.

How Do Your Ideal Customers Make a Decision?

What would they say is the problem they hope you can solve?

How do they educate themselves about their problem?

What are common objections they have when making a decision about your product or service?

What are common misconceptions they have about your product or service?

What are the largest factors that go into their decision to purchase your product or service?

Throughout the decision process, what things could you do that would make them happy enough to recommend you?

Share