Brainstorm To Your Heart's Content

Maybe your brain is still hard at work on the previous section's website plan and details, but you need to shake out the cobwebs and put your creativity cap on, one more time.

The details covered in this section can sometimes be the difference between success and not. It goes beyond brainstorming, though, and you will need to do some extra work to refine these elements.

This is a great place to toss around your fab ideas, then develop and fine tune them, especially for the following:

• Domain Name
• Branding/UVP (unique value proposition or USP unique selling position)
• Content Strategy and Goals

Domain Name.

A majority of companies use their company name as their domain name.

And some also have other domains/domain names that generate traffic back to their main site.

Sometimes your name is taken or unavailable, forcing you to come up with something else. No worries, you can still nail it with what you decide to use.

And sometimes you are better served by creating a name that's easy to remember, spell and type in search. You want to be easily recognized.

Most companies want a .com name. But if your niche is in education, for example, you may want to register as .edu to target educators, possibly.

Some companies (with extra budget) will buy a series of domains with the same name but under .com, .net, etc. to dominate in a field or to protect their brand.

You can register your own domain name (more when we get to hosting) or do it through your web hosting service.

Often, they are the least expensive option, willing to do it in order to handle your hosting. This saves you the step of having to transfer it from elsewhere to your hosting site but, this isn't really that hard—even I've done it a time or two.

So check around for prices if you want to find the best deal.

Next check on availability of names (I checked out a bunch before choosing mine) and make sure, again, you don't do anything crazy with odd spelling, specialty characters, etc. because your goal is to be easily identified and found.

Remember, make your name as easy peasy and user-friendly as possible. The thing to think about is that people's brains and fingers are programmed to type “.com."

Research for your name here: https://instantdomainsearch.com/

Or check all the extensions available for your name at once here:http://www.pcnames.com/

Or brainstorm names right here: http://www.bustaname.com/