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Checklist and Tools to Execute the Hybrid Content Strategy Now
1. Find top performing blog content of your top 3 competitors on Social using
Ask yourself:
- What type/format of content is performing best?
- On what platform does it perform best?
- Is external content outperforming internal content?
2. Find top performing content/pages of your competitors by search traffic using
- Use tools to find find pages with highest traffic
3. Map the pain points of your Customer Persona using to spy on them
- Find enterprise client in 1 industry vertical
- Identify key decision maker using LinkedIN
- Spy on them using LinkedIN & Facebook
- Outline demographics, psychographics & core problems in a table
4. Create a Market Map
- Create a table containing your competitors total traffic, top performing content by traffic and performance on social
5. Create Topic Ideas using Market Map & Core Problems from customer Persona
- Create a table containing an overview of core problems and most shared content
- Combine these to get content topic ideas
6. Produce content
- 100/100. No regurgitated BS, fluff or any other cheap content.
- Use great writers and industry experts
7. Distribute/promote content