CHEAKLIST AND TIPS
EMMA RIGHT: COPYWRITER< AUTHOR< ENTREPRENEUR< BUSINESS & LIFE COACH
Emma Right is a multiple award-winning and bestselling author and award-winning copywriter. When not busy caring for her homeschooled children and unschooled pets, she mentors wannabe authors to write and publish their first book, as well maximize their author business.
"As an award-winning copywriter and multiple times Amazon best-selling author I have learned the ropes the hard way so you don't have to."By EMMA RIGHT: COPYWRITER< AUTHOR< ENTREPRENEUR< BUSINESS & LIFE COACH
By now you may or may not know what a customer avatar is. In case you don't that's okay. It's a technical term to mean your ideal customer. As an author you want to think about who your ideal reader is--is it a teen girl? An 11-year old boy? A lonely 22-year old young lady?
Regardless of who it is and what business you are are in it's crucial you know who you are talking to because not knowing would mean that your copy, your ad, your book even will be all over the place. naturally what appeals to a middle-aged balding golfer would be different from a romantic young woman about tog et married. And it goes a little bit more than that.
The more details you go into when writing out your avatar the better your end product will be. So to help you get started these are questions you want to look into. Be as
specific in answering these questions. It's always in the details!
Avatar sheet:
Name
Age
Gender
Occupation
Hobby
Political affiliations/ inclinations
Magazines read/ reading
Social status
Income range
Associations joined, are in,
Street/ state/country he lives in
How long has he lived there?
Own a car? What is it? How long has he had it?
Social media preferred
Education level
Religious inclination
Marital status
Circle of friends
Course/s he has taken
Psychographics
Struggles
Desire
Aspirations
Journey in the process of (related to what he wants at this point)
Pain and frustrations
Best friend, and what best friend tells him/her (The advice he gets. This could be things he reads)
What has he tried before, and what success/ failure did he achieve? How far along did he get?
Psychological state with regards to what he wants/cannot get.