Adding multimedia, such as pictures, screenshots, Lists and videos have no direct influence on the ranking of your site.

But I am including it here because it increases user interaction, and Google is increasingly focused on this.​

Multimedia also increases the subjectively perceived value of your content. If your content is perceived as more valuable, you will receive more links and your ranking will ultimately increase.

Action: At least one multimedia element should be Embedded in every blog post (video, audio, image, infographic ...)

Keyword prominence is the new keyword density. In other words: Google pays very close attention to WHERE a keyword appears on your page. The earlier it appears, the higher the importance that Google assigns to the keyword.

Action: Put the keyword you are targeting in the first 100 words of the article.

Write the keyword in the H1 tag. The H tags are used to structure and weight the headings in the texts and form the semantic backbone of every page.With the tags (H1-H6), you tell Google which headings are most important. If possible, you should include the keyword right at the beginning of the heading.

Most CMS systems (like Wordpress) automatically put your article headline in the H1 tag. Some topics override this default setting so that the page may not even have an H1 tag at all.You can check this quickly by displaying the page source text (right-click in the browser to display page source text). If you find such an H1 line and the contained heading matches, everything is fine:

You should also place the keyword you are targeting in the H2 and H3 subheadings. It makes the content easier to read.

This is a huge issue. The speed of the page is one of the few ranking factors that Google has officially confirmed. Fast loading times are important to save visitors frustration and anger.

If a website takes too long to load, it is likely that the user will simply click on "Back" and click on the next page in the search results - potential customers will be lost.

You can set and measure the Page's speed quickly and easily with Google's own PageSpeed Insights Tool​

Action: Use the Google PageSpeed Insights Tool to determine the speed of a page. The Wordpress Plugins​ W3 Total Cache​ and WP Smush​​ It (both free) can help make things a little faster. I

In addition, there are a number of things you can do to slow down the loading speed:​

• Decrease / shorten HTTP requests
• Use only one CSS style sheet
• Use CSS sprites
• Optimize all images
• Use server-side caching
• Use Gzip compression
• Use a CDN (Content Delivery Network)
• Reduce 301 redirects
• Use a dedicated server Optimize
• Use better webserver
  
• Avoid pop-ups
• Detect 404 errors​

Flash content, CSS files and java scripts have a major influence on the loading speed of a page and should therefore only be used with care. It is essential to avoid the unnecessary placement of these elements.

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There are a number of tips to reduce the size of the JavaScript file:

• Don't work with jQuery
• Avoid JavaScript frameworks
• Minify all JS resources, and use minified third-party JS.
• Self-host third-party JS (or use a service worker).
• Compress JS.
• Use push and preload for critical JS.

If there are several JavaScript files, they can be merged. Tools can also remove comments and unnecessary white space from JavaScript.

The "Alt" attribute helps search engines to better understand the content of an image. The crawler is still not nearly as good at assigning the content of an image as it is from a classic, HTML-formatted text.

In addition, optimizing the images for popular keywords can help you get traffic from Google Image Search. Use a meaningful short description as alt text and definitely include a few of your most important keywords, provided they fit in terms of content. The regular user will only see this text if the image cannot be displayed correctly for any reason, but search engines use these text to understand the image.

In addition to the alt text, you should also optimize the image title and file name. The file name provides a further indication of the content for the search engine, and with a classic format such as JPEG, PNG, GIF and BMP you can be sure that the images are correctly evaluated.Finally, if the image is larger in size, the bounce rate may increase as the loading speed increases. Therefore, it is recommended to reduce the image size without losing quality.​

Sources and further information:

Google Support: Pictures​
Searchenginewatch: How to optimize images for SEO​

The so-called Bounce rate provides information about the page jumps and how many users visit a page (mostly based on the search results) and jump back directly without calling up another (sub) page. Jumps should be avoided as much as possible, as these are always potentially paying customers.

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There are a number of factors that contribute to a high bounce rate.For example, users may leave your website on the entry page due to poor design or a negative user experience.​

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Or After viewing one page, users leave the site if they have found the information they are looking for, so visiting another site is not necessary. If Google notices that people are jumping straight back to the search results from your site, this is a clear sign for Google that you are not a quality result (for the users) and that they therefore do not need you on the first page.

Sources and further information:
Google Support: Bounce Rate
Moz.com: Why You Should Use Adjusted Bounce Rate and How to Set It Up

As with the bounce rate, Google also pays very close attention to the length of time a user remains on your site. This is roughly divided into “short clicks” versus “long clicks”.

It says how long a user stays on the website before pressing the "Back" button. If they hit the "back" button shortly after landing on your page, it is a sign of a poor quality page. You can increase your retention time by writing long articles that people spend a lot of time reading.

In this way, even if the visitor jumps back to the search results, you still have a "long click". This shows Google that you gave the visitor some added value while they were there.

Action: Write long, interesting articles that will keep people reading on and on. Make extra effort with the first paragraph. Try to offer added value for the user through topic-relevant content and download material. The longer a user spends time on your website, the more trustworthy and relevant your website is classified for the keyword.

Sources and further information:
Moz.com: The 2 User Metrics That Matter for SEO​

This is a great trick to include (long tail) keywords from particularly long search queries. These 5-9 word searches are not easy to notice and cannot be found in the Google Keyword Planner, but there are people who search for them.

Here are a few examples (this is data from Google Analytics that Google unfortunately no longer provides today):

While it doesn't make sense to optimize your pages specifically for these keywords (they are unpredictable), you can still rank for them by adding "modifiers" to your title tags.

Action: Add modifiers like "2016", "best", "Guide", "Instructions", "Review" etc. to rank for long tail variants of your keyword.

The easier you make it for people to share an article, the more likely they are.

Most social networking sites provide embeddable buttons and widgets that users can use to conveniently share content from the Internet or an app. This includes, for example, the "+1" button on Google Plus or the "Like" button on Facebook.​

User interactions with this embedded Buttons are social interactions with your content. These social interactions are an important metric for user interactions which Google Analytics can capture.Make sure that the social sharing buttons are prominently placed. The Wordpress plug-in "Sharebar" is suitable for this, for example, because it shows the buttons constantly, even when people scroll down the article.

Action: Make sure that s​ocial sharing buttons are clearly visible.​

Many surveys (like these here from SerpIQ) have shown that long content (1500+ words) ranks significantly better on Google.As you can see in the image above, the top 10 results all have over 2000 words.

Action: Write at least 1500 words per article if you want to rank with a competitive keyword.
Internal linking is a great way to reduce the bounce rate. The moment people land on a page they are "click happy", that is, more inclined to click something again than if they are already deep in an article. This is why internal links at the beginning of the article are particularly useful and are clicked on more often.

Action: Include internal links at the beginning of the article. More on internal links in Chapter 14.

LSI (Latent Semantic Indexing, see latent semantic optimization ) Keywords are words that often appear immediately before or after the actual keyword.

For example, when you write about losing weight, you will likely mention the words diet, exercise, etc. These are LSI keywords.

When Google sees these keywords, it is reassurance for them that you are writing about the topic the keyword is expressing and sending a quality signal. Fortunately, LSI keywords are easy to find. Just do a google and scroll down to "related searches"

These are all LSI keywords that you should include in your article.

Action: Add 1-2 LSI keywords per article.

Sources and further information:
Beginnersbook.com: LSI Keywords Simple Yet Very Powerful​

While there is a lot of talk about external links in link building and their procurement is pursued with enormous effort, But unfortunately, internal links are often not given much attention.

Internal linking is also a powerful SEO Startegy and should be part of every SEO concept.

Internal linking is essential. If you want to see a great example of internal linking, just take a look Wikipedia at. The articles are full of keyword-rich internal links.

These type of links are useful for three reasons:

• They allow users to navigate a website.
• They help establish information hierarchy for the given website.
• They help spread link equity (ranking power) around websites.

Action: Add 2-3 internal links to older articles in your newly published articles.​

Search engines evaluate the quality of a website based on its inbound links. If a website has a lot of inbound links from quality websites, search engines assume the website is useful and give it a high ranking.​

However, not all incoming links will directly benefit your site. If your site has many spam links, it will negatively affect your ranking​

So, Tools like the Majetics Site Explorer or Ahref will give a detailed insight into the link profile of a page and are important to get an idea of the current situation.

The following values in the link profile should be checked:

• Values of the customer domain
• Number of domains
• Number of links
• Risk Involved
• Nofollow percentage
• Money keywords share
• Link type
• Distribution on bottom

An outbound link, also called an external link, is a link from your website to a different site. Outgoing links are also an important metric and should be carefully analyzed accordingly. They can strengthen your content if the outgoing links are relevant to your content.

For Example: Referencing the Source site through external links will create credibility and trust for your content for readers and for Search Engines.

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But attention should be paid not only to the number but also to the quality.

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Also, If you don't want to pass on more link juice [Authority] to source site. You can always point "No follow" links to external sites.

The following characteristic should be considered first before linking to other sites:

• Is the page relevant to your content?
• Is the page well written, with few errors
• Does it cite its sources?
• Is it the original source of the data?
• What is the reputation of the company that produced the page?
• Is the author an expert in his field?
• How recently was this page published or last updated? ​
  

According to the definition, conversion or conversion rate optimization is the transformation of the status of a target person into a new status.A lot can be hidden behind the vague term status, often it is about turning a prospect into a customer. Sometimes it's just about getting a site visitor to subscribe to a newsletter.

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The associated conversion rate roughly indicates how many of the visitors to a website perform a desired action; To increase it, it is worth paying attention to the following aspects:

• Favicons Icons:​
  

They are small 16x16 or 32x32 pixel icons, symbols or logos that are displayed on the left in the address bar of the browsers.

• Breadcrumbs​:​
  

Menu navigation. A so-called "breadcrumb navigation" shows the user which branch he is on within the navigation.​

• Call-to-action buttons:​
  

Call-to-action buttons prompt the visitor to take an action, for example: “Call now” or “Find out more”​

• Design (use of colors):

An appealing design of the page is also helpful for the conversion

• Use of ICONS:

ICONS support the content by attracting attention, visualize content and improve readability

• Logo design:

A good logo is very important for a first impression. It should be different from the competition

• Special offers:

Unique selling points or special offers that are characteristic of the website

• Trust seal:​

Well-known seals such as the widespread "Trusted Shops" or "SSL encrypted" arouse trust

• All essential information is on the start page:​

The most important information should all be found on the home page and not scattered over too many different pages​

For 90% of the websites, the homepage has more authority than all other (sub) pages on the page. This means that the homepage also has the most PageRank and can pass it on. In other words, the closer a page is to the homepage, the more it will benefit from its PageRank and the higher Google will rank it.

So it is important to minimize the number of "clicks" from the homepage to the target page (which you want to rank).If there are more than three clicks from the homepage to Landing page needs (eg: Homepage> Blog> Category: Fitness> Older Posts> Blog Posts) then the page misses a lot of PageRank.

One way to avoid this is to include a sidebar with links to the most important pages. In this way, in the case of a link to your own homepage, a lot of PageRank flows directly to these important sub-pages.

Action: Make sure that important pages are no more than three clicks away from the homepage!

Sources and further information:

Rankplay.com: On-Page SEO Guide & Optimization Checklist​

A structured menu navigation adapted to the user ensures better navigation for the user and thus improves the conversion rate.

Features of a user-friendly structure:​

• Search function and primary navigation should be recognizable
• Well structured Navigation Menu.
• Use of call-to-action buttons

If people rarely click your page in Google search results, it sends a strong signal to Google that your page is not a good match for the keyword.

The opposite is also true, of course: If people click your page frequently, Google will rank it higher too.

How can you maximize the CTR?

It's easy, just look at the Google ads for your keywords.

The Google ads you see for competitive keywords are the result of hundreds (or even thousands) of so-called "split tests" to find the best keyword with the most clicks.

You can use parts of these ads to turn the title and description tags into click magnets. An example: Let's say you want to write a long blog post on the keyword "reusable drinking bottle".

First, take a look at the ads for this search:

Keep an eye out for interesting keywords in these ads that you can incorporate into the title tags and description.

In the example "reusable drinking bottle"

there are phrases such as:

• BPA free
• Made of BPA-free plastic
• Environment
• Glass drinking bottle
• Without plastic waste
• Poison free
• On the go

You can use these keywords to decorate your title tags

• Sources and further information:
  Moz.com: Google Organic Click-Through Rates in 2014​​

The HTTP status codes are divided into five categories and to have each different Meanings:

• 1xx Informational (information)
• 2xx Success (Successful Operation)
• 3xx redirection (redirection or forwarding)
• 4xx client error (client error / error pages)
• 5xx server error (web server error)

The first digit of an HTTP status code represents the respective status class.

Each status class is subject to further status codes of different meanings.

The most common HTTP status codes are:

• 200 - OK
  Means: The requested resource (URL) was found on the server and can be delivered to the client.

• 301 - Moved Permanently (redirect) Means: The URL called up by the client has changed. The web server automatically forwards the client to the new URL.

• 302 Moved Temporary​​​

The status code 302 stands for a temporary
forwarding. The most important difference to status code 301 is that the original address remains valid.

• 404 - Not Found​​​

If a URL has been indexed by Google for the first time and the crawler does not find the URLs that have already been indexed the next time it crawls, a so-called 404 status code is generated.

This status code can be called up via the Google Search Console (formerly Google Webmaster Tools), among other things. If the indexed content is no longer available, certain rules for an “optimal” 404 page should be observed and implemented accordingly.

If content has been transferred to a new domain, appropriate redirects should be implemented.

• 503 – ServiceUnavailable (web server unavailable) Means: The web server is currently (temporarily) unavailable (e.g. due to maintenance work or overload).

The Google Search Console is a free analysis and service tool from Google.

With the help of Google Search Console, numerous settings can be made on websites, statistics can be viewed and optimizations can be made.

In addition, webmasters receive warnings about unnatural backlinks or malware that has been installed on the website.​

Structured data enables a web page to become eligible for display as a rich result [Snippets] in Google's search results by providing specific data about the page.If Google sees "markup" on your pages, that information can be used to add rich snippets and other elements to your search results.For example, the snippet for searching for a restaurant can contain information on average ratings and prices. You can add those structured data to your page using schema.org or Another option is to use the DataTag highlighter.

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On the “Structured Data” page in the Search Console displays any structured information that Google has discovered on your website. The page also provides information about page markup errors that may prevent rich snippets or other search functionality from being displayed.

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The Structured Data page lists all of the types of structured data found on your website. There you can also find information about which of them contain errors.

A sitemap is a file in which you can list the individual web pages on your website.

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This is how you let Google and other search engines know how the content of your website is structured.

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A sitemap can be created quickly and easily using tools such as the sitemap generator from XML-Sitemaps.com create.

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You can then save the output file in the root
directory of your website as well as in the Google Search Console upload.

Search engine web crawlers like Googlebot read this file to crawl your website more intelligently.

As of April 21, 2015, the mobile-friendliness of a website will be another ranking factor on Google.“Mobile-friendly” means the usability of a website on smartphones and other mobile devices.The algorithm change therefore only affects mobile search queries in all languages worldwide.

This means: If the contents of a domain are not “mobile-friendly”, i.e. not optimized for access via mobile devices, they can be disadvantaged when searching via a smartphone.

Google also marks the mobile friendliness of a URL on the search results pages and warns the mobile searching user about content that has not been optimized.

Google delivers a Tool, to analyze the mobile friendliness of a site. Another important feature of a website is the “zoom effect”, ie the adaptation of the display when you manually enlarge a page or view it on a small screen.

The content should adapt to the view and scale the content so that it is still easy to read. Again, there is a useful tool here, the Google Resizer.​

This indexing level indicates the total number of URLs available for display in search results, along with additional URLs that Google could find using other methods.

This number varies over time as you add and remove pages.

The number of indexed URLs is almost always significantly smaller than the number of crawled URLs, because indexed total does not list those URLs that are considered duplicates or not canonical or that contain a no index meta tag. The current indexing status can be found in the Google Search Console Show.

Although the Google Crawler has indexed billions of websites and the number is growing steadily, they do not guarantee that every subpage of a website will actually be indexed. Since unindexed pages don't show up in Google's search results, this can become a major problem.

Fortunately, robots.txt and a well-structured sitemap help Google to index all relevant pages and even determine which pages should explicitly not be indexed.

The preferred domain is the domain that will be used to index the pages of your website. This domain is sometimes referred to as the canonical domain.In links that refer to your website, the URL can be specified with or without “www”, for example either https: //www.example.com​ or https: // example.com .

But, Google sees www.example.com and example.com as two separate websites. So, Setting a preferred domain for your websites optimizes its appearance in search results, helps prevent duplicate content and consolidates link juice.

A robots.txt file is a file in the root directory of your website that identifies the parts of your website that you do not want search engine crawlers to access.

The file uses the Robots Exclusion Standard, a protocol with a few commands.

This is used mainly to avoid overloading your site with requests from crawlers.

It tells search engine crawlers which pages or files the crawler can or can't request from your site​ This indicates the options for accessing your website for individual sections and for different types of web crawlers, such as mobile crawlers and desktop crawlers.​

In August 2014, Google started using HTTPS as a ranking factor. If a website only uses the HTTPS protocol, it can receive a small bonus when it is rated by Google.

This means: HTTPS is only a weakly weighted ranking factor. Like the HTTP protocol, HTTPS is a communication protocol for data transmission on the Internet.

The difference between HTTPS and http
consists in the encrypted and tap-proof transmission of the data using SSL / TLS - which is an encryption protocol.

Sources and further information: With the free certificate check from SSL trust.com​ For example, additional information about the SSL certificate used by a domain can be viewed.

VISIBILITY INDEX

The Visibility Index is a key figure for the findability of a domain on the search results pages from Google.

The higher the value, the more visitors the domain is expected to gain via Google.The Visibility Index is therefore ideally suited to measure and evaluate the success of SEO measures or, for example, to analyze the effects of Google algorithm changes.

• http or https (SSL certificate) - URL
• validity of the certificate
• Setup of redirects from http and https
• Internal linking (http: // to https: //)
• All integrated media (images, videos, CSS, JS) are also referenced via https
• Registration of a new domain (https) with Google Search Console
• Report change of address to Google Search Console
• Creation and submission of a new sitemap (HTML and XML) to Google WMT
• Checking and, if necessary, adjusting the robots.txt file (not that https pages are blocked by robots.txt), even after moving the http pages.
• Let the new domain crawl and check the indexing

Duplicate content or near-duplicate content occurs when two or more pages (different URLs) have the same or almost the same content demonstrate.

Duplicate content can have a negative effect on the search engine ranking of a website, as search engines filter duplicate content in order not to show users any hits with the same content or very similar ones that would reduce the quality of the search result pages (SERP).

A distinction is made between external (two different domains) and internal (within a domain) duplicate content. This is ideal for internal content Tool siteliner​ with the help of which one can detect duplicate content; a tool like Copyscape​. By setting so-called Canonical tags you can tell Google which pages are the "original" if you have a few URLs with the same or very similar content on the page.

EXAMPLE OF INTERNAL DUPLICATE CONTENT:
Online shops, for example, often have to struggle with internal duplicate content. Here it is an often seen case that the product detail pages can also be called directly without an associated category and / or product page.

Semantics in the context of the Internet, also known as semantic web, is understood to mean the enrichment of content with additional information about its meaning.

This information is intended to help computers better “understand” the meaning of texts.

In addition to the previously mentioned H tags and anchor text, there are also the “em” tags (for “emphasis”) and the “strong” tag.

Lists and tables also help to organize the content and to make it more understandable for both users and search engines.

Many websites, especially online shops, are now available in different languages to address users from all over the world.

The content of the website (products and their descriptions) often differed only marginally. Often only the price is shown in the other currency. In order to inform Google of the appropriate geographical orientation (or country and language version) of the shop, a markup supported and recommended by Google should be used - the so-called rel = "alternate" hreflang = "x" link attribute.

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Here are some example scenarios in which the use of rel = “alternate“ hreflang = “x“ is recommended:

• You leave the essential content in a single language and only translate the template, such as Navigation bars and footer. This is common for pages with user-generated content, such as forums.
• Their content has slight regional variations with similar content in a single language. For example, they offer English language content for the US, UK, and Ireland.
• The content of your website is fully translated. For example, you could have a German and an English version of each page

• DoFollow / NoFollow links

Links can basically be divided into two groups:

DoFollow and NoFollow.

The difference lies in the handling or passing on of link juice, i.e. the SEO boost that every page wants. The NoFollow Tag, introduced in 2005, signals to the search engine that this link should not be pursued any further and consequently there is no SEO boost.

The reason for the introduction of the tag lies in the fight against spam, since in earlier times everything was done to get links to websites with a high PageRank such as Wikipedia, the quality of which suffered as a result.

NoFollow links are less valuable than DoFollow links from an SEO point of view, but they are by no means useless: They still bring traffic to the site and thus potential customers.

• Rel Next / Rel Prev Links

rel = “next“ and rel = “prev“ links indicate a
relationship between component URLs. They make sense, for example, if an article extends over several pages. Google is signaled that this is a logical sequence and the reinforced link properties usually lead users to the first page.

• Canonical / Canonicalize
  

Canonical tags tells google that the ranking signals of content that is available via multiple URLs or via syndication should be considered as one.

• No canonical

In contrast to the canonical tags, the “No Canonical” Directives page can be used to explicitly differentiate it from the canonical URLs.

• Index / NoIndex​

With the directives Index / NoIndex you can
nofity Internet bots not to index certain pages. The result is that the pages marked with the meta tag NoIndex will not appear in Google search results.

• NoArchive​

The NoArchive meta tag prevents the cached links of a page from being displayed.

• NoSnippet​

This tag prevents a section from being displayed in search results

Stands for "No Open Directory Project" and advises Googlebot not to obtain information from public "Directory" pages. This makes sense if there is outdated information on these pages.

• NoYDIR​​​

Stands for “No Yahoo Directory” and basically serves the same purpose as NoODP, but only refers to the Yahoo directory.

• NoImageIndex​

This tag allows you to choose not to show your page as a referring page for an image that appears in Google search results

• NoTranslate​

With the NoTranslate tag one prevents Google from suggesting to the user to translate the page if it is not available in the language of the user assumed (by Google).

• Unavailable_After​​

Allows you to specify a time and date when this page should stop crawling and indexing

• Refresh​​​

With this meta tag, the user is redirected to a new URL after a certain period of time. This is sometimes used as a simple form of forwarding. However, this tag is not supported by all browsers and can be confusing for the user. The W3C does not recommend using this tag​ . We recommend using a server-side 301 forwarding statement instead.

Regionality is an important sales argument and competitive advantage. Regionality is associated with contacts in your own area and short distances, depending on the industry, it can also stand for environmental awareness. If you specifically include regions in your SEO planning, you drastically increase your chances of being found. Important measures include:

• Use of keyword + location:

It often makes sense to put the keyword and location together. "SEO Agency in Australia" is an example, as there is a high chance that the keyword will be searched for by interested parties together with the location.

• GEO tags:

GEO tags help search engines to assign a website locally. They contain machine-readable information about the country or region in which your website is located. The information can be detailed up to the exact longitude and latitude.

• Business entry:

(completeness, correct Information, correct location): Entries in regional branch books as well as in "Google's My Business” increase visibility and ensure that the company appears on Google Maps with the correct address and essential information.

• Google My Business:

Goolge + Local entry, Google Places entry, Google Maps entry: the various Google

services can quickly lead to confusion. In the end, these terms all mean the same thing and are used for local search engine optimization.

In 2008, Google Places was added and expanded the business center to add the functions, photos, videos and reviews for each place.

Google+ added so-called Google+ local entries, some of which automatically created company pages.

In June 2014, Google My Business (GMB) was finally launched as a central management tool for local companies, with which one-off company data appears in Google search and in Google Maps.

The CMS ("Content Management System") is a system for managing content on a website.

A CMS usually consists of two parts: the CMA ("Content Management Application") and the CDA ("Content Delivery Application").

The CMA allows a content manager or author without HTML knowledge to create and format content. The CDA element compiles this information in order to update the website from it. Popular CMS systems include Wordpress, WIX, etc.

• Plugins
  

Plugins are pieces of software that add additional functions to the CRM. There are thousands of plugins: some for free and does enormous variety of functions. Many plugins also specialize in SEO, such as Yoast SEO for Wordpress.

Search engine optimization, or SEO for short, should already be part of the relaunch process during the revision. Ideally, you should not try to “build in” this or submit it later. Good SEO is not an accessory that is quickly installed once, but a constant and continuous process.

There are a number of things to consider when relaunching a website, as there are a number of dangers, especially when it comes to search engine placement.

The correctness of the following points should be checked:

Redirects

The Telemedia Act (TMG) provides for various information obligations for service providers, For example, an imprint is used to identify providers for commercial offers Telemedia necessary, in which the service provider, i.e. the person responsible for the respective website, is precisely identified.

The provider identification, which is often listed under the heading "Imprint", serves primarily to protect consumers.

The completeness of the following points must be guaranteed:

• Imprint
• Disclaimer
• Privacy
• Revocation instruction
• Cookies notice
• Analytics notice​

REQUIREMENTS FOR A 404 BOTTOM

If the content is no longer available, the rules for an optimal 404 page must be observed.

If content has been transferred to a new

URL, appropriate redirects should be implemented​

• Correct status code:

As already mentioned, a 404 page should definitely return the correct status code, ie “404 Not Found” or “410 Gone”​

• Meaningful error message:

It is important that a meaningful error message is kept ready. This should be kept short and concise and inform the user that the requested resource is unfortunately no longer available

• Navigation option:​

If the content is no longer available, the user should at least be given the opportunity to use the usual navigation of the website, for example to contact the site operator or to search for similar topics

• Pages with similar content:​

If you have the opportunity to evaluate the request and process it accordingly, you should suggest suitable destinations with similar content to the user in addition to an error message and the usual navigation

CAUSE OF ERROR

• Check whether other domains are forwarded to the project website and if so, it was ever indexed​

• Check whether there are outgoing links and whether these are set to DO-Follow​​

• The texts should not be integrated in the footer area​

• Check whether there are no "hidden texts" in boxes for scrolling etc. ​

• Check that the pages are paginated correctly​​

• Check whether meaningful pages are locked out by robots.txt​

• Check whether the has already carried out a relaunch on the existing domain​

• Check whether all correct plug-ins have been integrated (e.g. WodPress - plug-in for Page Speed)​

• Check whether only some of the sub-pages have the https certificate, e.g. the magazine was added later and has an https certificate​​

• Check whether a penalty has already been imposed for this domain, if so on which area and what information is available​​​

• Check whether pornographic content or links are available or refer to the website
  

• Check whether Google does not use a different description for the most important subpages than the tools​
  

• Check whether the ratio of the backlinks from start and subpages is correct​​
  

• Check how the multilingualism is implemented on the page, if necessary the correct use of the href tags​
  

• Check whether the SEO texts can also be seen in the mobile version​​
  

• Check whether the SEO texts are not built into the code twice​​​
  

• Ask if the customer owns multiple domains on this topic​​​​