Moxi Zombi Marketing Presents...

Branding & You!

Who are you? What do you do? Who knows about you? Why should someone who does not know you care about you?

What is Branding?

One of my favorite puzzles is Branding, everyone has an unique way they like to do it and every company is different, for others it is a mystery we get to solve together!

By Moxi Zombi Marketing

Branding if you had to define it is:

Who are you?

What do you do?

Who knows about you?

Why should someone (who does not know you)

care about you?

Half of the battle is defining your brand, the other half is using Repetition and Exposure to establish it.

Most of us remember the top three brands in any one category, let’s get you in the top three!

What's in a Brand?

The name of your brand is as important as what your brand stands for, here are some classic ideals to consider when thinking of the name of your brand.

By Moxi Zombi Marketing

- Alliteration: Same Letters Used (Ex: Bed Bath & Beyond)

-Neologism: Respelling Existing Word (Ex: Google)

- Imagery: Visual Imagery (Ex: Blue Bunny)

- Rhyme: Rhyming Words (Ex: Massage Garage)

- Haplology: 3 Word Phrase (Ex: In – N – Out)

- Using a Name: Any Name/s (Ex: McDonalds)

- Describing Product: Name is the service (Ex: U-Haul)

- Personal: Tying something you love (Ex: Moxi Zombi Marketing)

The second part is what does your brand do? What does it stand for? After this, Design is the part where we really get to have some fun!

How Can I Market it?

There are many types of branding materials we use to market your brand.

By Moxi Zombi Marketing

- Stationary: Headers and Footers on top of every company page and ad printed

- Flyer: Advertisements solely about you or sponsored by you

- Voicemail: Lead with the company first, you second!

- Calls: Answer each call with the company first and you second

- Business Cards: that little piece of you that will always stay with them

- Signs: Whether you are sponsoring an event or getting people to come to one, show your logo and name big!

- Clothes: having a take home piece of marketing

- Automotive Ads: It practically drives itself with you!

But there is so much more we can do and need to do, why you may ask?

Comprehensive Brands

Let me show you some statistics, maybe you can relate? Have you ever wondered how much information we retain between everything we are told, and see, and think?

By Moxi Zombi Marketing

- Audio Retention of Information Told.............................................5%

- Visual Retention of Information Told..........................................10%

- Audio/Visual Retention of Information Told...........................20%

-Audio/Visual/Written Retention of Information Told...........30%

-Discussion Retention of Information Told.................................50%

- Proactive Doing Retention of Information Told.....................75%

-Teach+Use Retention of Information Told.................................90%

Let's Brand!

That is why you and I need to create a Comprehensive, Clear, and a Caliber Marketing Plan that grows with you! Call me today to get started on yours!

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Branding if you had to define it is:

Who are you?

What do you do?

Who knows about you?

Why should someone (who does not know you)

care about you?

Half of the battle is defining your brand, the other half is using Repetition and Exposure to establish it.

Most of us remember the top three brands in any one category, let’s get you in the top three!

- Alliteration: Same Letters Used (Ex: Bed Bath & Beyond)

-Neologism: Respelling Existing Word (Ex: Google)

- Imagery: Visual Imagery (Ex: Blue Bunny)

- Rhyme: Rhyming Words (Ex: Massage Garage)

- Haplology: 3 Word Phrase (Ex: In – N – Out)

- Using a Name: Any Name/s (Ex: McDonalds)

- Describing Product: Name is the service (Ex: U-Haul)

- Personal: Tying something you love (Ex: Moxi Zombi Marketing)

​The second part is what does your brand do? What does it stand for? After this, Design is the part where we really get to have some fun!

- Stationary: Headers and Footers on top of every company page and ad printed

- Flyer: Advertisements solely about you or sponsored by you

- Voicemail: Lead with the company first, you second!

- Calls: Answer each call with the company first and you second

- Business Cards: that little piece of you that will always stay with them

- Signs: Whether you are sponsoring an event or getting people to come to one, show your logo and name big!

- Clothes: having a take home piece of marketing

- Automotive Ads: It practically drives itself with you!

But there is so much more we can do and need to do, why you may ask?

- Audio Retention of Information Told.............................................5%

- Visual Retention of Information Told..........................................10%

- Audio/Visual Retention of Information Told...........................20%

-Audio/Visual/Written Retention of Information Told...........30%

-Discussion Retention of Information Told.................................50%

- Proactive Doing Retention of Information Told.....................75%

-Teach+Use Retention of Information Told.................................90%

The second part is what does your brand do? What does it stand for? After this, Design is the part where we really get to have some fun!