Moxi Zombi Marketing
Advertisement Development
Four Steps on How to Fix and Create Effective Advertisements.
Step 1: Fonts
- First Font: any fonts used in branding or logos
- Second Font: Used in Headers and Titles
- Third Font: Used in Body Text (with variations available like Helvetica)
Step 2: Colors
- Basic Colors: Black, White
- Other Colors: Color 3, Color 4, Color 5
- Make sure all colors are complimentary as a group!
Step 3: Information
- Who: who is hosting or who does it address?
- What: name of event or product
- When: date of event
- Where: Location of event or company
- Why: Explain or show why someone should go to the event
Step 4: Layout
- In order from Who to Why from Top to Bottom
- Play with layout and make best use of Negative Space
