LinkedIn Best Practices for B2Bs
LinkedIn should be a component of every B2B company’s growth strategy. It’s a powerful tool to get in front of new audiences, engage with your existing lead and customer databases, and position yourself for success. Use this checklist to ensure you have a solid foundation for growth.
Pages
- Company logo
- Cover image
- Tagline
- Description
- Industry
- Custom call-to-action
- One post in the last 30 days
- At least 150 followers
Posts
- Custom image
- No stock photography
- At least one hashtag
- Call-to-action
Ads
- Targets functions & seniority OR job titles
- Includes ideal company sizes & industries
- Creative imagery
- Strong call-to-action
- At least 300,000 users in audience