There are a couple of things wrong with online marketing in general.

1. People have terrible attention spans.

2. Nobody trusts you right now!

This is where the "rule of 7" comes into play. The rule of 7 states that it takes 7 interactions with an offer - give or take - before people take you up on it.

This could be a paid offer, like to purchase your product. OR it could be a free offer - like to join your group.

It takes this many times because people don't trust you and they're highly distracted online.

So basically, if you just have one hose filling your pool (like your profile funnel or a link on your lead magnet) - that hose has holes in it that I mentioned above.

So, I combat this by linking as many targeted things as possible back to my FB Group. I just put more hoses in the pool so it fills up faster!

Podcasts, emails, blog posts, guest appearances anywhere, thank you pages, and more.

Because once someone's in my general ecosystem, they're bound to see the "offer" again and join later, even if they didn't join the first time.

This also helps engagement, because sometimes people join groups and forget. So it puts a bug in their ear to remember they're a part of an awesome community and to check it out if they haven't seen it on their timeline lately.

So, what else can you link back to your group right now? Website? Blog posts? Emails? Podcasts?

You can also:

- Add banners to your website

- Add a "community" link to your menu bar on your site

- Make sure you have big "Join The ____ Community" buttons on your thank you pages for your freebies and paid offers.

- Add a Group Link to your email signature

- Instagram Bio

- YouTube video descriptions

- Podcast descriptions

- Anything else you can think of!

Go do it and you'll get an instant spike in member requests every time you use one of those other channels.