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Content Bonum Limited Founder Timea Kadar combines long years of experience working as Head of Marketing Communications at large corporations like Aegon and Reader's Digest with helping small businesses multiply their revenue.   

Timea has a proven track record in planning and carrying out Marketing Communications in both B2B and B2C channels in several industries including finance, travel, lifestyle, SAAS, publishing, ecommerce.

Highlights of her achievements

Her email marketing strategy resulted in the sales of thousands of insurance policies, with opening rates up to 76%. Blog posts written by her are read by up to 51,000 readers. She successfully pitched press publications including Forbes without prior contacts, and is the author of a book about these techniques.​

An inspirational speaker

She regularly speaks at conferences, workshops, and is a seasoned TEDx Talker. Above she is pictured with the Silver Tongue Award for the best pitch.

I started Content Bonum Limited to be able to help outstanding businesses all over the UK, Europe, and the US - including Bluecoat Software, Proline Interior Solutions, DentalCoop, Eden Eco Solutions, Born and Co Accountancy.

We plan the communication strategy and write content for websites, blog, social media and brochures that the audience reads, reacts to and remembers. This brings our clients new leads, clients, and business. Have a look at what we did for them.

How we are different 

All our clients point out how much research we carry out before projects. We analyse the background of the company, the industry, competitors and what their audience wants.

We add original ideas, proven and tested techniques based on the science of persuasive writing and marketing psychology.

CHAPTER 1

We worked on the branding and communication of Bluecoat Software providing a practice management software for financial advisers and mortgage brokers. We built a lead generating website from scratch, prepared PR articles, interviews, blog posts and fact sheets. We showcase here a Press Release we created on the occasion of the company being featured in the Parliamentary Review, and an interview written by us published in the Corporate Vision Magazine.

Bluecoat Software appears alongside Prime Minister Theresa May in the 2016/17 Parliamentary Review.

Established by former minister The Rt Hon David Curry in 2010, The Parliamentary Review’s September release is now a key fixture in the political calendar.

Bluecoat Software features alongside the Prime Minister and a small number of outstanding organisations in a document that looks back on the year in industry and Westminster. The main aim of the Review is to showcase best practice as a learning tool to the public and private sector.

Across all policy areas, The Parliamentary Review is sent to over half a million leading policymakers. The articles in the Review act as both a blueprint for success and a template for reform.

The Prime Minister commented that “it was a year in which our economy continued to grow” and this is reflected in the articles from leading journalists and best-practice representatives alike.

The PM’s former cabinet colleague, Sir Eric Pickles, who was recently appointed Chairman of the Review, said “it has never been more important for the government to hear the views of business and the public sector in a constructive forum. It is also a vital time to share best practice and progress.”

The Parliamentary Review’s director Daniel Yossman concurred, saying “Bluecoat Software and other hardworking organisations from across the country have come together to make this year’s Review possible.

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Sharing knowledge and insight with both peers and government is essential work and I am delighted that this year’s Review will reach every corner of the British economy.

It’s always a real joy to hear from policymakers who tell me that something they have read in the Review has had an effect on their thinking.

It is my belief that innovation is contagious, if only it is given the platform to spread. It is the Review’s purpose to provide this platform and I am confident we are fulfilling it.”

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CHAPTER 2

We were asked to plan the content calendar and write articles of 400 words each for a home care provider in Leicester and Leicestershire. We researched competitors, read the guidelines issued by industry associations and joined Facebook groups to find out what the target audience - adult children of elderly people - talk about.

The idea that your loved one might need a carer is often followed by an overwhelming feeling of guilt. You tend to think that it is your duty to look after your elderly parents. You struggle with the thought of being a bad relative (in many cases a bad child). Here is why you shouldn’t.

1. Elderly people hate to be a burden for their children. Becoming their carer might quickly ruin the traditional parent-child relationship and force them to feel as a child again, who is being patronised. It could lead to much harder feelings of vulnerability from their side than when hiring an external person, a professional carer. When they say they need you they mostly talk about an emotional need; i.e. you listening to them, calling them, regularly visiting them.

2. Being a carer is - most probably - not your profession. You certainly can take care of your elderly relative, but - like anything else - this requires years of varied work experience, a person born for the job, and an impressive training history a professional carer has. Aspire UK is determined to ensure their team is well trained and highly qualified to be able to cater even to the most specific needs.  Hiring a good carer like they work with is actually the responsibly thinking behaviour and it means you want the best quality help for your loved one. If you choose to get help from Aspire UK, your elderly relative will enjoy it much better than being with you the entire time.

3. You can actually enjoy time spent with your loved one. If you try to be the carer, you will feel it is your duty and it becomes exhausting over several weeks, months and years. You will be too tired to talk about anything else other than the practical necessities, doctors’ appointments, medicines, pain. Whereas hiring a carer also means you can spend quality time with your loved one; listening to their stories, reading out to them, walking in the garden, looking at family photos.

1. UK can provide you with a carer whose interests, age and personality have the best fit for your elderly relative. They can click better with each other than you would with them - considering the amount of time you would need to spend together each day. A good carer is also more flexible timewise; what a peace of mind to know that even if you have a late evening assignment, your loved one is not alone.

The feeling of guilt will stop you from talking openly with your elderly parents about finding professional support and will make it more difficult to show them how they can benefit from it. Your idea of hiring a carer is actually a good sign that you want to have the best and safest circumstances for them to live in.

Forget the guilt and contact the Aspire UK team today to find out how we can help you with our home care services in Leicester and Leicestershire.​

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4. You have the right to live your own life. You might have a family, career, hobbies and your parents wouldn’t want you to stop doing all these for years. Sacrificing your life will cause hard feelings for both you and your parents and seeing their child suffer will not make them happy. It doesn’t have to mean you don't visit and take care of them; they are obviously an important part of your life.

5. You can ensure your parents get the ideal care they need. Aspire UK can provide you with a carer whose interests, age and personality have the best fit for your elderly relative. They can click better with each other than you would with them - considering the amount of time you would need to spend together each day. A good carer is also more flexible timewise; what a peace of mind to know that even if you have a late evening assignment, your loved one is not alone.

The feeling of guilt will stop you from talking openly with your elderly parents about finding professional support and will make it more difficult to show them how they can benefit from it. Your idea of hiring a carer is actually a good sign that you want to have the best and safest circumstances for them to live in.

Forget the guilt and contact the Aspire UK team today to find out how we can help you with our home care services in Leicester and Leicestershire.

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As a leading home care provider in Leicester and Leicestershire Aspire UK Team have vast experience in supporting clients and their families affected by dementia. In this article - instead of making an impossible attempt to cover the whole subject - we share five of the least known (or most misunderstood) facts we face.

#1 It’s possible to live an active and independent life with dementia

Unfortunately, there is a lack of awareness of dementia and people with the symptoms are often discriminated or labelled as senile. We believe that our clients with dementia can make decisions on their activities and lifestyle provided they don’t harm others or themselves. If they are specifically judged to lack capacity, we take into account what we know about their previous preferences. The intensity of symptoms varies, and you can still share valuable moments together as a family.

#2 Dementia is overwhelming not only for the people affected but also for their families

Experiencing the symptoms and going through the various stages of dementia is a lot of stress for the whole family both psychologically and physically. This is why it's crucial to ask for professional support. Our carers are thoroughly trained to help not only the person with dementia but also the family to take off part of their stress.

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1. Elderly people hate to be a burden for their children. Becoming their carer might quickly ruin the traditional parent-child relationship and force them to feel as a child again, who is being patronised. It could lead to much harder feelings of vulnerability from their side than when hiring an external person, a professional carer. When they say they need you they mostly talk about an emotional need; i.e. you listening to them, calling them, regularly visiting them.

2. Being a carer is - most probably - not your profession. You certainly can take care of your elderly relative, but - like anything else - this requires years of varied work experience, a person born for the job, and an impressive training history a professional carer has. Aspire UK is determined to ensure their team is well trained and highly qualified to be able to cater even to the most specific needs.  Hiring a good carer like they work with is actually the responsibly thinking behaviour and it means you want the best quality help for your loved one. If you choose to get help from Aspire UK, your elderly relative will enjoy it much better than being with you the entire time.

3. You can actually enjoy time spent with your loved one. If you try to be the carer, you will feel it is your duty and it becomes exhausting over several weeks, months and years. You will be too tired to talk about anything else other than the practical necessities, doctors’ appointments, medicines, pain. Whereas hiring a carer also means you can spend quality time with your loved one; listening to their stories, reading out to them, walking in the garden, looking at family photos.

1. UK can provide you with a carer whose interests, age and personality have the best fit for your elderly relative. They can click better with each other than you would with them - considering the amount of time you would need to spend together each day. A good carer is also more flexible timewise; what a peace of mind to know that even if you have a late evening assignment, your loved one is not alone.

The feeling of guilt will stop you from talking openly with your elderly parents about finding professional support and will make it more difficult to show them how they can benefit from it. Your idea of hiring a carer is actually a good sign that you want to have the best and safest circumstances for them to live in.

Forget the guilt and contact the Aspire UK team today to find out how we can help you with our home care services in Leicester and Leicestershire.​

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#3 There is no cure, but some treatments can help

Currently, there are no treatments available to slow or stop the diseases causing dementia and the investment in research is still low. There are treatments however that can help make the life of people with the symptoms a bit easier. These include drug and non-drug treatments; some of them available across the UK on prescription. In other cases, however – like when the symptoms include aggression and severe anxiety   being patient and trying to find the possible cause of that particular behaviour can help. Aspire UK carers are dedicated to supporting clients and their families even in these tough situations.

#4 A loss of sense of smell can be an early sign of dementia

Insomnia, problems with the short-term memory and keeping track of things, frequent changes in mood or behaviour are widely recognised symptoms of dementia. On the other hand, it’s lesser known that a loss of sense of smell can also be an early sign of it – as several studies in the past decades have proved it. While many of the other symptoms might stay invisible for years, this could help with an early diagnosis of dementia.

#5 You are not alone

There are at least 850,000 people with dementia just in the UK, which number is estimated to increase by an additional million by 2025. There are support groups available locally and online where you can socialise with like-minded people. Be careful however with advice from unreliable sources and reach out to trusted organisations like the Alzheimer’s Society. We are also available if you have questions or concerns.

If you know someone with dementia contact the Aspire UK team today to find out how we can help you with our home care services in Leicester and Leicestershire.

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CHAPTER 3

We were asked to write articles of 400-500 words each for a design and renovation company based in London to establish their expert status in the industry and generate leads. We researched competitors, looked at the reviews they received from clients, and the photos of their projects. Based on this we know what their prospects want and how they stand out.

Your loft conversion has solved space issues for a while but there’s no such thing as enough space. It is high time to look into the opposite direction: downwards. In a previous article we showcased a few brilliant basement conversions the SDA Build London Team have created. Today we give you some more inspiration on what you could do with that extra floor below your home.

Private club with a bar

Fancy VIP clubbing in Vegas? Skip the queues and the hassle of the trip and have your own nightclub as close as your basement. With soundproof walls, you don’t have to worry about the noise; you are free to enjoy the best DJ mixes without annoying the neighbours. It is perfect for basement layouts where a window is not an option; with smart lighting solutions and a well-thought-out ventilation system it creates the perfect nightclub feeling. The club comes complete with poker, roulette and pool tables and (almost) bottomless drinks from the bar.

The coolest parents in town

No more trips to the closest shopping centre on a rainy day: your children can have their own indoor Adventureland in the basement conversion. Safely equipped with web climbs, soft blocks, tunnels and slides this can be the place for them to unwind and play with their friends while you are free to have some quiet time upstairs. Include a PlayStation and you will always know where to find your little (and bigger) ones.

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The best gym

The basement is the ideal place to arrange your perfect gym in: with the workout machines best fitting your training needs and style. Add a flat-screen TV to stream fitness or yoga classes online and crown the training with a session in the sauna. With an en-suite bathroom and dressing corner installed you are ready to set off directly from the gym - fresh and energetic.

A flat in the flat

Creating its own external entrance the extra floor can serve as a self-contained unit for a nanny, regularly visiting relative or a teenager longing for more privacy. Don’t think of the basement as a windowless, dark place. We can even convert it to the biggest floor of the house with an en-suite bathroom, a kitchen and a nice private garden.

Wine cellar

If vinery is your thing we can add a rustic wine cellar to your city home. Equipped with shelves to professionally store your valuable collection of bottles, a wine fridge, glassware sets in a stylish display case and a large table to sit around. Invite guests for a tasting or finish dinner there with a good cigar and a book.

Got excited about any of these ideas? Let’s talk about turning your dream home into a reality – get in touch here!​

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You’ve exchanged contracts, the completion is set. How exciting that renovation can start soon to make it your dream home. But is it better to wait until the refurbishment is over or move in first and start that way? The SDA Build London Team are asked about this dilemma several times and obviously, there are pros and cons depending also on your situation.

Wait if...

#1 A full refurb is carried out

When you need a full refurbishment with major structural modifications like lowering the basement (or excavating a new one), replacing the roof, windows and doors, full rewire, you simply have no other choice than waiting with the moving. These works can often take months or even a year to complete while the property is practically uninhabitable.

Tip: Make sure you hire a contractor who organises weekly site meeting with you where you get updates on how things are going, you can have requests and enquiries and your questions are properly answered.

#2 You need to be at home

Even if the refurbishment is carried out in a secluded part of the property like the renovation of a bedroom or the conversion of the loft you could have good reasons to wait with the moving.The noise could be difficult to deal with if a family member is at home during the day with children or working from home.

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Tip: If you need to sell the previous property to buy the one to be refurbished, try to rent a flat close to your own. This will give you the chance to check the site conveniently while still being undisturbed in your temporary home.

Move in if…

#1 You want to experience the space first

It can be overwhelming to decide on layouts, rooms and the rearrangement of the space when you see it only on paper (or on the computer screen). Moving in you will see for yourself which part of the property gets the most light, is quieter and where you spend the most time. It’s sometimes easier to make the right decision based on your own experience.

Tip: Pick a contractor who has the right team of professionals like architects, energy and lighting consultants who can give you expert advice on how you could make the most of the space (and your wishlist!).

#2 You design like a pro

Whether you are a professional interior designer or do it as a hobby going through the steps of a home refurbishment is definitely a highlight. You can always keep your finger on the pulse and have an unlimited source of content for your Instagram and Pinterest accounts.

Tip: Ask the contractor’s help in carefully scheduling works while the property remains habitable.

Got excited about any of these basement conversion ideas? Let’s talk about turning your dream home into a reality – get in touch here!

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CHAPTER 4

We were asked to create a Mission Statement, the Why and repositioning of HelloMums, a leading UK babysitter agency. They needed a strapline and a selection of strong copy to use in social media and on brochures. We consulted with the whole team to understand how they work, how they select babysitters and what the mums say. We researched the communication of their competitors, and read posts and comments in social media from the target audience.

Strapline: Happy children, happy parents

Mission:

To make children happy and safe when the parents are not around, let them be in private home or in a nursery.

Connecting tested/the best childcarers with children in nurseries and private homes

We reach this by providing an outstanding quality and raising the standards of the childcare industry to the next level. As this industry is not fully regulated, we regulate it ourselves and set standards.

We take the risk out of childcare so that you get the best for the first time

We know our carers, we know what nurseries/parents want

We personally meet the childcarers/babysitters and don’t subcontract so we have first hand information and impression about them.

We have a signature HelloMums training to make sure babysitters provide the best service

We are able to match the best childcarer/babysitters with the parent/nursery

We take a photo of the babysitters ourselves so that you can be 100% sure they are tested and confirmed

We check all the paperwork and background to confirm safety and trustworthiness.

We constantly assess and re-assess babysitters, and rely on feedback from parents and nurseries.

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Thanks to our unique selection process we work with the top 50% of the babysitters in London

Babysitters are also important for us, and we value the best

Small enough - big enough

We are big enough to have an overview of all the role players in the childcarer industry and to have a network of the best babysitters. As former babysitters and and nursery HR professional we perfectly know the challenges and needs of nurseries, parents and babysitters.

We are a local business, small enough to do everything ourselves being much more flexible and quick when you need help.

We made it very easy and simple to book a babysitter.

We normally get you a babysitter within 20 minutes after the booking.. 98% of the booking is covered regardless of the notice period.

We are accessible, easy to talk to and agree with.

Voted the best by parents

Award-winning agency for parents and nurseries (Motherhood magazine)

Practical aspect

Nursery and babysitting jobs (ad hoc and permanent) with the best rates

Monthly Reward

HelloMums support

Lowest rates for nurseries

Social impact

Important role player in the childcare community - babyshow

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CHAPTER 5

We were asked to write a new website and all the communication (brochures, coupons, shop window, stop sign) for Figaro London, an indie beauty salon in the tech city at Old Street. We went to the salon, met the team and the clients to find out USPs and made sure we use an informal still professional style their audience appreciates. The following is an excerpt from the website pages which they also use as a selection of messages for their social media posts.

Outstanding reviews from our clients on Google and Facebook

Anybody can claim they are fantastic, but we are proud of the excellent feedback and reviews left by our clients (5/5 out of 238 reviews).

Generous opening hours to fit your schedule

We are open from morning latte to lights out (or even beyond that) from Monday to Sunday. So that you can look cool any time you need it.

Signature free consultation to make your full beauty shine

No client is the same, and we don’t work with custom-made hairstyles. We find out what you want and propose alternatives for your best appearance. So that what looks cool also feels cool for you.

Our Blow-Dry is the best value in London

To make you feel amazing as often you want, we priced our legendary blow dry to start from £ 21.00. And with a loyalty pass it can even be less.

Only salon offering Manicure and Pedicure

We listen to our clients, who desperately needed manicurist and pedicurist services (none of these is available in the area). We recruited and found the best professional with an incredible portfolio. Her bookings are filling up fast.

We carefully pick up our staff and invest in people

All our colleagues – hairdressers, manicurists, pedicurists, beauty therapists and make-up artists – are not only experts, but they are also passionate about their profession. It is our policy to do our best to always exceed our clients’ expectations.

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CHAPTER 6

We were asked to write a concise and powerful Mission Statement for a new Property Management company in London. We found out their USPs and made sure we don't use the industry clichés.

Our mission is to challenge the industry by offering busy homeowners a personal property maintenance service that leaves you with the peace of mind about your high-end property. We provide you with a dedicated 7/24 representative who is responsible for looking after all aspects of your home from small repairs to extensive refurbishments. We have earned the trust of our clients by operating a strict transparency policy; we are personally accountable for keeping our deadlines and budget without hidden fees or costs.

Explanation from behind the scenes:

·         We looked at the competitors’ websites and wanted to avoid the same clichés repeated everywhere. As PRG offers a service that nobody else, we added challenging the industry as a mission, and then explained how.

·         We added specific USPs to the statement but kept it focused and dynamic.

·         We also added the target audience so that the readers can identify themselves with it.

·         This volume of the statement should be ideal for the website, brochures, LinkedIn etc., but obviously a more detailed explanation is added to the website, where the selling points, the services and the ‘about’ section are tackled.

·         We wanted to create a flowing and focused statement that can also be a base for a 10 sec or 30 sec introduction at networking events and/or personal meetings.

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CHAPTER 7

We were asked to write a landing page for ProLingua Global, a language coaching company in London to generate leads for a workshop they organise. The workshop about surviving Brexit by speaking an other language is targeted at executives at companies in the Financial Services industry. The next page shows a part of the landing page where we catch their attention and show why the topic of the workshop is relevant for them.

Join this 20 minute workshop on how you can offset the negative impacts of Brexit and how you can maximise business and career opportunities.

See more details

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HARD FACTS about languages and the Brits in the wake of Brexit

=>> My survey among British executives in the financial services industry found that the majority (xx%) of them experienced a drop in trust from their European colleagues after the Brexit vote.

=>> At the same time, the UK’s language skills deficit is already estimated to cost 3.5% of GDP, as firms miss out on expanding internationally.

“If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart.” - Nelson Mandela

In a 20-minute practical workshop we prove you how learning a new language can help you beat the competition and win more business even after Brexit.

• We walk you through the results of our survey on the impacts of the Leave vote on international business.

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• We show you a case study how learning a new language boosted the career of a British executive.

• You can see for yourself how learning a new language can be fun and effective even if you don’t have time. (By the end of the workshop you will actually learn new German expressions!)

Book the ‘Speaking your way through Brexit’ workshop to see how you can maximise your international business opportunities.

BUTTON: Book

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CHAPTER 8

We were asked to write a website with mission statement and landing pages for Eden Eco Solutions. They provide consultation for hotels on how to reduce their waste management costs and impact on the environment by switching to onsite waste management. The following is an excerpt from the website text.

Your Problem

Traditionally you pay hefty fees for your rubbish to be collected and taken to the landfill. Meanwhile, you have to store mixed rubbish on your premises risking the danger of bad hygiene and potential penalties.

Typical waste collection services cannot sort mixed waste containing organic and inorganic matter. They simply either add mixed waste to the ever-increasing mountains rubbish at landfills where it takes months or even years to decompose or deliver it for incineration which is simply another form of environmental pollution.

There is a better and cost-effective way to handle waste it with our on-site, high-tech alternative

Our Disruptive Solution

Eden Eco Solutions provides you with the unique XO technology that is rapidly being taken up by leading blue-chip companies worldwide, with incredible results. It’s a huge shift into cleaner, cheaper waste disposal practices, safeguarding the environment whilst reducing your costs at the same time.

How It Works

Our XO units make on-site waste management a reality, reducing or eliminating the need for collection and diverting waste from landfill.

They are monitored remotely 24/7 and use harmless bacteria to digest organics via an exothermic process, even if other, mixed rubbish lies within it.

Waste is shredded, fed into the machine and effectively ‘consumed’ by an exothermic process, resulting in a dramatic mass and volume reduction over 48-72-hours.

Bespoke Process

An XO unit can be modified for multiple waste streams such as catering, hospitality, residential care, food & drink production and agriculture. This is done by matching the task to specific bacterial strains and nutrients.

Results

The results are incredible. Depending on your waste stream, you can see your waste reduced in volume by 60-95% and also a substantial reduction in overall mass. It’s the only technology that can deal with mixed waste in such a manner.

The vast majority of your waste will be diverted from landfill, and even the resulting digestate has a potential commercial value.

At Centurion Best Western, a multi-function resort in Bath, England the XO reactor was installed in June, 2017.  Since then they have benefitted from a 61% reduction of the waste that entered in the XO reactor, helping the hotel towards its goal of zero waste to landfill. And of course they have also benefited from a substantial reduction in their waste disposal costs. See more case studies here.

The Next Step for You

This unique solution is already transforming how hotels, universities, food manufacturers and other businesses treat refuse. We are convinced that we are only seeing the beginning of where this technology is headed. Eden Eco Solutions can make this new reality a central part of your business.

Contact us and we’ll be more than happy to explain further why we’re disrupting the waste collection industry.

T +44 (0) 203 868 2530 |  E: info@edenecosolutions.com

CHAPTER 9

We were asked to write blog posts for a travel site showcasing boutique hotels and retreats. They wanted something very unique and we came up with the idea of featuring stories happening in the specific venues. These stories are based on real stories adding a fictional touch.

Dubbed as a luxury refugee, Villa Lattanzi is exactly what Laura is looking for now. Her lifestyle guidebook was published a few weeks ago and since then she has been touring Europe with it. It has received amazing reviews from peers, the industry, the media and most of all, from the readers. It won two prizes, nominated for an other, and a film studio offered a contract for a film.​

Laura is overwhelmed by all the positive experience and the love she received during the numerous events, dinners, talk shows, and meetings. But as much as she enjoyed every minute of it, she needed a break from the tumultuous programmes, and hide away from the public for a few days.

Nothing could be more purposeful for this than this Villa in the La Marche region in Italy. La Marche is a hideaway place in itself, playing the second (or even the third!) fiddle to Tuscany and Umbria. The region has every extreme: a short sandy coastline and the majesty of the mountains with awesome views of the surrounding and small hidden villages. The Villa has a secluded location in Marina Palmense, just a few kilometres from the seaside town of Porto San Giorgio, and a fantastic view of the sea!

Laura is impressed by the careful and thoughtful restoration the three-storey villa went through and how it came into life again. Architect Aroldo Tofoni made sure that the original style of the 18th-century interior remains almost palpable – cleverly mixing it with natural materials and pastel colours. This results in a very pleasant, laid-back atmosphere that Laura enjoys a lot.​

Tofoni even added an intimate wellness centre in the villa tower, where Laura has a relaxing massage.

She is happy to be just another guest and that nobody recognises her. Except…​​

As she walks back to her room and passes a maid in the corridor she is suddenly stopped by her.

– “Excuse me, Madame…I’m sorry to disturb you, but I love your book and it is so inspiring for me.”

– “Oh, thank you, …Anna…”- smiles Laura reading her name from her name tag. She is still not completely used to this kind of attention.

– “I would be so honoured if you could sign it for me, I can’t come to work tomorrow, but on Friday I will bring it with me. Would you do that?”

– “It would be my pleasure but unfortunately I leave tomorrow morning.”

– “What a pity, it would mean so much to me, this book is my bible. …Do you have plans for tonight? I expect you do, but just in case…I would be happy to invite you for my pesto speciality, I live nearby.

Laura really wants some privacy and no invitation, but she doesn’t have the heart to refuse this kind lady.

She has a lovely evening in a charming little village with Anna and her three beautiful daughters. Their small flat is stylishly decorated with handmade and cost-effective solutions. Anna prepares an awesome pesto, and her daughters play the guitar afterwards.

– “I wanted to be a fashion designer.”- says Anna while serving limoncello. – “But their father died in a car accident when they were all piccoli, so…my plans have changed.” She opens a scrapbook full of photos of dresses cut out from magazines. “I always saved money for a Gucci dress, but once I had the money, I could make better use of it.” – she smiled.

When packing for her retreat, Laura threw in a Gucci dress just in case there is an occasion where she needs it. And now she knows what the occasion is. A nice gift for a stylish woman.

CHAPTER 10

We were asked to write optimised product pages for Mannalove, an organic soap ecommerce site in the US. The product pages had to be convincing and sales oriented while at the same time building their brand as a 100% organic soap manufacturer. The following is an example of one  of the products. 

Our best seller natural black soap for normal and oily skin - more than 131,000 sold (still counting)

If you have been struggling with oily skin and acne, you’ll LOVE this handmade beauty that was invented by our founder Andrea as one of the first Mannas. The incredible power of this 100% natural soap is proven by awesome customer reviews plus research by an independent, internationally recognized laboratory.

This brilliant ebony soap-specialty is the brainchild of Manna founder Andrea. She used to be the only one in the team notoriously believing that this soap can finally put an end to oily skin and acne. She didn’t give up testing and experimenting until she came up with an awesome ebony soap with a secret ingredient. She topped the powerful combination of velvety extra virgin olive oil, sesame oil, coconut oil, castor oil and shea butter by adding completely natural medical carbon powder, which has been used for cleansing in Asia for centuries.

More than 131,000 happy customers and a positive feedback from an internationally recognized laboratory are 100% proof that Andrea created the perfect ebony soap for face cleansing and bathing.

Her original secret recipe is still kept unchanged: this 100% junk free, natural soap has become the cornerstone of the Manna Universe - and now it’s just a click away from you to enjoy.

We’d bet you’ve never seen anything like this soap! But what makes it so special?

Insta-perfect: you’ll love the sight of it in your bathroom: you have never had such a beautiful, matte black soap! Unique, sexy, mysterious and irresistible - like you.

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Five reasons why you’ll love our signature Ebony Cleansing Soap (based on almost 1,000 customer reviews and research by an internationally recognized lab)

1. Perfectly cleanses your skin and in most cases improves the appearance of acne skin - you’re safe to use it not only on your face but your entire body *
2. A powerful combination of velvety extra virgin olive oil, sesame oil, coconut oil and shea butter results in an incredible soft skin *
3. Your skin will look beautifully matte *
4. Includes castor oil to make it foam well for a luxury bath-experience
5. You’ll enjoy every second of using it, so easy to wash off *
 
* Based on subjective user feedback in a research conducted by an independent, internationally recognized testing laboratory. 25 women (20 to 57 years old) used the soap once a day for a three-week period.

** Based on subjective user feedback in a research conducted by an independent, internationally recognized testing laboratory. 25 women (20 to 57 years old) used the soap once a day for a three-week period.

We don’t hide anything: the carbon powder ingredient of this soap could leave traces of black on your towel - this will obviously disappear after washing. It is important though that you rinse your face with abundant water once or twice after using the soap.

Grab this 100% junk free natural ebony beauty prepared with lots of love with the best interest of your skin in mind. Order today and think of your loved ones who would be happy with such a gift.

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CHAPTER 11

We were asked to rewrite the existing website of Born and Co, an established Accountancy Firm in Central London. The previous website copy was too neutral and general, we wanted to show how they are different and how tradition and the latest technology goes hand in hand at the firm. The following pages show an excerpt from the Home Page.

UK Chartered accountants with expertise in every industry

WHY Born and Co?

​We are keen to sort out your business issues

We do much more than basic number crunching. In the past decades we have seen every kind and scale of problems in tax return, business structure, payroll and bookkeeping. We take up issues others don’t and are committed to solve it.

We answer questions you don’t know you should have asked

Keeping track of your accounts or filing a tax return is not as easy as it seems. We proactively reach out to you if we see a potential for reducing your tax, increasing your profit, or if you need to watch out for some constraints due to an upcoming regulation.

We take care of your business as if it was our own

We are a family business with a good track record of managing the finances of small and medium sized companies in several industries. We have an impressive, long-standing client list ranging from hospitality to construction and aerospace., and no one has left us because of being dissatisfied.

A pool of expertise combined with latest technology

The founder of Born&Co, Graham has been a member of the Institute of Chartered Accountants in England and Wales (ICAEW) for 55 years. Our firm is jointly operated by him and his son, Simon, joined by excellent accountants - each with specialist knowledge. This expertise is combined with high-tech solutions, and softwares to make it as easy for our clients to send us documents as pushing a button on their smartphone.

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There are no stupid questions

Don’t be afraid to ask any questions, any time, it is our job to answer them. We want you to feel safe and confident about your business, therefore we don’t charge for answering your questions. It is our own interest to inform and help you build your business. You have a dedicated accountant, but we know about each others’ client, so we’ll never leave you in doubt.

We help you grow giving you access to a strong and qualified network

In business the right network is worth more than any asset. We have a broad range of clients in every industry, and we are constantly giving excellent referrals to them. We also work with proven specialist in their field you might need, - like a business solicitor or mortgage broker - you can be sure you can trust. We are a one stop shop: whatever your problem is, we solve it.

Call us and we tell you how we can help your business grow

​Button: Call us

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CHAPTER 12

We were asked to create an email campaign for Godley, and Accountancy Firm in London, to get people on their database opt in before GDPR.

As the campaign started at the beginning of April, we came up with the concept of the New Tax Year and encouraged readers to stay on the list and keep themselves up-to-date with Godley's Digest of bitesize tips. We show here the first email of the series.

HAPPY NEW TAX YEAR 2018/2019! We wish you a flourishing business and we are ready to help you with that.

Dear [INSERT NAME],

Today is the first day of the tax year 2018/2019! Instead of holding a party to celebrate we work hard with my colleagues to prepare the next issue of Godley’s Digest. It is our regular collection of insider financial news, tips and tutorials - specifically selected for business owners like you. Our in-house experts carefully research upcoming trends and keep you informed about how it might affect your business.   

GDPR is coming...

As soon as we are ready with the next issue, I’ll rush it to your inbox but only if you are still on our list. Due to the new Data Protection Regulations (GDPR) I need your feedback that you still want to have access to all these benefits.

Please click on the button below to let me know and you will be among the first ones to get the next issue of Godley’s Digest.

BUTTON

I personally wish your business a successful new tax year. At Godley we do our best to contribute to that.

Best regards,

Yogesh Patel, Godley and Co

PS: It is our policy to send only relevant information to you, so if you are a conscious business owner and want to maximize your winnings this year opt in here.

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CHAPTER 13

We were asked to write a new website for Proline Interior Solutions, a bespoke fitted furniture designer company in the UK, as their previous website was outdated. 

Instead of talking about the furniture we focused on people's feelings about a decluttered and trendy home. 

As there is a very high competition in this industry, we spent time to find out the company's USPs. In the following pages we show some of the headlines and the Why Proline Interiors section of the website. 

#1 We don’t stop until you are happy

We are a dedicated small team of friendly professionals who take pride in designing brilliant shelves, wardrobes, cabinets and other storage solutions. We have lovingly crafted fitted furniture since 2001 - as we were doing it for ourselves.

#2 No pushy sales techniques

Our experienced design consultants actually take care of design and not pushy sales. They don’t offer the most expensive solution but one which fits your lifestyle, budget, space and layout of your home. Furniture you enjoy. They will not push you to make a decision but provide options to think of.

#3 When we say our furniture is custom made, it really is!

Unlike some competitors we build your fitted furniture inch by inch. Each piece is individually measured and crafted with no restrictive standard sizes to maximize your storage potential. Our full time draftsperson is available for detailed drawings for you.

#4 No subcontractors used

The whole end-to-end process is carried out in-house; from the design consultations to installation. We work with a handpicked team of talented, conscientious installers who are the nicest ones in the UK - based on the feedback from our clients.

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#5 Yes, it can really be the exact same colour as your wall!

You need a home in harmony. This is why we have a portable laser colour scanner to match paints to your colour scheme. If you don’t have a colour to match, choose from our selection, we’ll help you. Hand painted finishes are also available.

#6 Beautiful furniture guaranteed to last

We are so convinced of the high quality of the furniture we build that you are backed by our exclusive 10-year guarantee for every piece of custom made furniture we deliver. You can have the piece of mind that what looks good lasts long.

#7 UK’s tidiest installation team

The feedback from clients speaks highly of the tidiness and politeness of our fitters. They use cover for their shoes, and leave a tidy room each day of the fitting. After the installation is finished. They leave the room in immaculate order and incredibly tidy.

#8 What looks stunning from the outside, looks as great inside

Some of our competitors only build the front of the furniture leaving the wall being the back of it. This could let in damp damaging your clothes, might result in painting of the interior and risks deformation of the furniture due to movement of the building. We therefore always fully clad the interiors of our bespoke furniture.

Ask for a no-obligation design consultation here.

BUTTON: Contact us

“The two fitters were very meticulous, neat and left the room in immaculate order. This is unusual in my experience! Too many contractors present well and then employ workmen who leave a terrific mess. The finished product is beautifully installed and we were able to use the room immediately.”

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HEADER 1

Elegant shelves

A home you long to come back to.

Friends you love to show around. We take pride in designing brilliant shelves for any corner of your home so that you can display everything you hold dear.

Check some of our earlier works and be prepared for an unrivalled fitted shelving for your home.

BUTTON: See more

“Overall the quality of the installation was outstanding.”

​HEADER 2

Brilliant wardrobes

More space created for you

Valued belongings to store. Family to host. Your dream furniture you think is impossible to build. We design and craft the ideal fitted wardrobe for your home.

Check how we have helped to solve storage problems for others and let us show you how we can do it for you.

BUTTON : See more

“Very pleased with the final wardrobes. Felt the designer really listened to what our needs were, and was happy to make changes and tweaks as we finalised details.”

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HEADER 3

Smart studies

A home office that inspires and motivates.

A peaceful corner to retreat to. We design practical and stylish fitted furniture for your study to make working from home a pleasure for you.

Check here other examples of fitted studies designed by Proline Interior Solutions.

BUTTON: See more

“Quality in the materials and finish excellent.”

​HEADER 4

Impressive media solutions

Curling up in front of your favourite Netflix series.

Film nights with friends. Family photos to show on the big screen. We deliver gorgeous fitted furniture for your media equipment so that you enjoy it when you need it and hide when you don’t.

Check other examples of great fitted solutions we designed.

BUTTON: See more

“Well priced for a high quality product and installation.”

​HEADER 5

Handy cabinets

Stunning fitted furniture for every inch of your home.

Built in alcove units, low-level storages, chests of drawers for your bathroom, bedroom, kitchen or study. A tidy and well-organised home where you can find everything when you need it.

Check other examples of great fitted solutions we designed.

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CHAPTER 14

Adventure Flow represents a Chartered Psychologist and we were asked to write a website for her from scratch. 

We wanted to highlight her professional knowledge and experience while also showing her reassuring personality.

She used to have a lot of services, so we helped her focus on a smaller selection which makes it easier to focus on the right target audience. In the following page see how we presented these services.

Your issue: You have a particular issue or situation you struggle with. This could be - among others - a hard decision in your partnership, anxiety after being made redundant, or hesitating to relocate or not.

My service to support you: I offer my counselling service which is a shorter, 3-4-session process. I encourage you to explore your thoughts and feelings in more depth. We then create a plan of actions which will help you get out of the situation and make a decision.

Your issue: You have an ongoing or regularly upcoming problem or discomfort like panic attacks, low self-confidence, anxiety, depression.

My service to support you: I offer Cognitive Behavioural Therapy (CBT) which is a solution-focused dynamic process. I can encourage you to uncover the roots, understand the problem and look at it from a broader perspective. My speciality is that I combine it with psychoeducation: I want you to understand what happens with you and have the tools to get out of that situation. This is a longer process from 6 months to 1,5 years.

Your issue: You feel lonely, anxious and isolated while being an expat, working and living abroad.

My service to support you: I have a specific therapy where I build on my long years of professional knowledge and personal experience living and working abroad myself. I support you with putting your presented difficulties into a context, taking a broader perspective and building up yourself again.

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CHAPTER 15

DentalCoop is a prestigious dentistry in Budapest, Hungary with UK, Swiss, and German clients. As they shift their main focus on the UK market, they asked us to rewrite their website to generate more leads.

We had to make sure it's convincing and informative enough for UK clients who have no information about Hungary. The following page shows part of the opening page.

Low-priced dental treatments in Budapest at your English speaking dentist

“The clinic is not only technically equipped but the staff are excellent professionals, wonderfully empathetic and courteous.”

Not provided by NHS

NHS doesn’t provide a range of dental treatments classed as cosmetic dentistry, and the price of implants at private clinics in the UK amounts to several thousands of pounds.

60-80% lower prices for the same high quality

No wonder that many English patients decide to take a discount direct flight to Budapest, and take advantage of our highest quality but low-priced dental treatments. Due to the significantly lower rental and living costs in Hungary, we can provide 60-80% cheaper dental treatments than in a UK clinic. At the same time - thanks to our qualifications and experience, - we provide the highest quality dental services in our state-of-the-art clinic.

Your highly qualified English speaking dentist in Budapest

We appreciate, however, that travelling abroad for a dental procedure requires a lot of effort – after all, you will be treated in a foreign country. We would like to reassure you that your treatment will be carried out by the medical director Dr Balázs Schatz.

State of the art clinic with specialists in their field

Dr Schatz speaks fluent English and has almost 20 years of experience in dentistry. He is specialised in aesthetic dentistry and anxiety patients. In his clinic, all dentists are specialists in their fields: like periodontology, implantology, root canal treatment and aesthetic dentistry.

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Join our happy patients from the UK, Switzerland and Germany

Dr Schatz has had several patients from the UK, Switzerland and Germany who all appreciate his warm, friendly nature and his obsession with the perfect aesthetic solution, and eventually the perfect smile of his patients.

We are ISO certified

We are continuously improving our quality management system and patient satisfaction, in accordance with ISO 9001, through the following steps:

• full compliance with legal and professional standards;

• consideration of patient needs;

• continuous development of our technologies.

Request a callback

Please fill in the below form and we call you back in 24 hours to answer your questions.

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CHAPTER 15

VIP&​Vegas are a UK travel consultancy who specialise in organising stag dos to Vegas with VIP entry to clubs with a bespoke service.

As the owner often visits Vegas and has first-hand experience, we wanted to make sure he comes across as a the #1 Vegas consultant in the UK.

We put the VIP experience in the spotlight as the guys can pass the long queues and enjoy their reserved table with bottle service.

Bridegrooms are often frustrated by the preparations of the wedding and might feel a bit neglected in the whole procedure. The copy puts the spotlight on them and their mates.

We were careful not going into details which might make the idea of their trip inconvenient to talk about to their bride. After all, what happens in Vegas, stays in Vegas.

Headlines on sliders

• The #1 Vegas expert in the UK - with first hand experience
• Skip the queues to the best clubs - and enjoy the hottest DJs
• The most epic stag do you can imagine - with bottle service and concierge
• Free limo pick-up from airport - for your full VIP experience
• Your bespoke Vegas experience - with flight, hotel and trip reservations

​Home page

Do you want your stag do to be an experience of your lifetime with hot VIP clubs, pool parties and top DJs? Have you dreamt of clubbing in Las Vegas? Let us help you. We are the #1 experts in Vegas nightlife. We know the must-do places and also the ones to avoid.

At VIP&Vegas our Travel Consultants visit Vegas every few months to be up-to-date about new club openings, hotel launches and to test pool parties. We know from experience that without reservation it’s almost impossible for a male group to enter a club and that some places are purely tourist rip-offs.

If you have never been to Las Vegas, don’t risk your once in a lifetime experience turn into a nightmare.

Meet our Vegas Travel Consultant who finds out your needs and wishes, sees what kind of parties you like and what your budget is. He then plans a bespoke itinerary for your group including the best clubs of your taste and VIP access to pool parties.

All you have to do is to turn up at the airport. A first-class flight takes all of you to Vegas where the red carpet is rolled out.

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CHAPTER 15

DentalCoop is a prestigious dentistry in Budapest, Hungary with UK, Swiss, and German clients. As they shift their main focus on the UK market, they asked us to rewrite their website to generate more leads.

We had to make sure it's convincing and informative enough for UK clients who have no information about Hungary. The following page shows part of the opening page.

CHAPTER 16

We are very proud of our testimonials, they are our awards, so they hang framed on the wall of our office. See some of them in the following pages.

“An open mind, fast-thinking, excellent adaptive skills and experience with broad audience marketing. Timea exhibits all of these attributes.” – Diane Curry, Global Creative Director, Reader’s Digest

“One of Timea’s projects was to plan and write a new website for our company from scratch. I am very impressed by the thoroughness of her work and the amount of research she carried out. I am very pleased with the result, it perfectly reflects our brand and values.” Mark Skelding, managing Director, Bluecoat Software.

“Clients and partners kept calling us how much they liked our blog posts written by her.” Katie Cobler, Sales and Marketing Manager, Hotel Continental

“She was amazing to find out what my business needed and to act accordingly. She planned and wrote everything from the website to flyers, coordinated the work with the designer and programmer. I love the outcome and so do our clients. She also set up an email strategy and boosted the opening rates.” – Giuseppe Portella, Managing Director, Tastaly

“She spent weeks with researching the insurance industry and then wonderfully re-wrote our complex website. Visitors spent more time on the site thanks to it being more user-friendly. I am thankful to Timea for all her commitment and dedication.” – Janos Kondor, Operations Director of the Online Divison, Aegon

“Timea has helped us to refocus on what we are doing and to better phrase and express who we are. We have all been very happy with the services provided, so we would highly recommend her to you.” -

Kate Wilson, Hello Mums

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