1. Prologue: why are you reading this? - Guy Clapperton - Media Mentor
  2. Media mentor tips: do you plan your interviews? -
  3. Media training tip: no you can't unsay things so prepare - Guy Clapperton - Media Mentor
  4. No comment: something not to say to journalists
  5. Press interviews: why you should take control - Guy Clapperton - Media Mentor
  6. Media tips: baby it's cold outside but do I need to tell you? - Guy Clapperton - Media Mentor
  7. Media tips: subject line or headline? - Guy Clapperton - Media Mentor
  8. Right to reply: should you state your case or shut up? - Guy Clapperton - Media Mentor
  9. Repurpose and recycle but revise - Guy Clapperton - Media Mentor
  10. The seven per cent solution - Guy Clapperton - Media Mentor
  11. Media mentor tips: know where you're going - Guy Clapperton - Media Mentor