You don’t improve a relationship with your customers by simply bombarding them with more content. Instead, learn how to manage your messages by sending relevant content to the right audiences, at the right time, across all your marketing channels
Key Subjects
In the past customer engagement has been generated irresolutely through television, radio, media, outdoor advertising, and various other touch points ideally during peak and/or high trafficked allocations. However, the results of pure customer engagement were hardly measurable. The only conclusive results of campaigns were sales and/or return on investment figures. In more recent times the internet has significantly enhanced the processes of customer engagement, in particular, the way in which it can now be measured in different ways on different levels of engagement
