In all my years in the diet & fitness industry, I don’t think anyone has ever told me that they were looking for a way to lose weight slowly. In fact, most people that come to me about losing weight are looking for something that will produce results as fast as humanly possible.

And I truly believe that the #1 reason that most diets fail is because they don’t produce results fast enough. Let’s face it…it’s no fun to spend hours at the gym, followed by small portions of food we can’t stand, day after day, only to see the scale drop just one pound during the week.

For a diet to be successful, I truly believe that the diet must produce visible and significant results FAST. When the dieter sees real results quickly, he/she becomes more engaged. And when I can get the dieter engaged in the diet, it produces a “snowball effect” causing the results get better and better as the dieter gets leaner and leaner because of the results they are seeing on an everyday basis.

On The 3 Week Diet, you WILL see real results daily. Your scale will move, your clothes will fit better, you’ll feel lighter (because you’ll actually be lighter) and you will look and feel better than you have in years. This is why The 3 Week Diet is so ultra-effective.

It produces extremely fast and visible results. These fast results keep the dieter motivated. And that motivation keeps them going until they reach levels of fat loss that they have never imagined possible. Once you finish this book, you’re going to know more about how we gain and lose weight than most doctors do.

And, using the methods you’ll learn in The 3 Week Diet, you’re going to be fully equipped to lose weight virtually on command. This is not another “fad” diet. This diet is based on science and it has been proven to be extremely effective for millions of people for the past several decades.

This diet takes into account your own biology and hormones and how the body processes, utilizes, stores and burns body fat. This book will show you how and why you have gained the excess weight you now want to get rid of, so that you can stop the weight from ever coming back. This is the diet that puts you in control.

One of the first questions I’m always asked is: “Isn’t losing weight this fast dangerous?”

Well, I’m not sure where the idea that losing weight quickly is dangerous. In my opinion, it’s just the opposite. The longer you’re walking around with excess fat on your body, the harder it is for your body to function. Your heart needs to work harder and harder to move your body, which puts a deadly strain on one of your most vital organs.

And research has shown that the longer you’re walking around with excess weight, the more susceptible you are to a host of diseases and medical problems. Because of all the health problems associated with excess weight, doesn’t it make perfect sense to get rid of that weight as fast as possible? I think so.

I’m not really sure where the idea came from that says losing weight at a rate of just 1-2 pounds per week is the “safest” or “best” way to lose weight. In reality, there is little medical safety data out there with regards to how fast we can safely lose weight. Most weight loss “safety data” deals with how the weight is lost—rather than the rate at which it is lost.

Yes, there are ways to lose weight quickly that are extremely dangerous. And this is an important point because losing weight on The 3 Week Diet is about losing weight quickly and safely without depriving your body of the nutrients it needs. Dr. Michael Dansinger, the doctor who consults with the producers of the NBC hit show “The Biggest Loser”, states that people can lose 20 pounds of weight in a week — if they do it right.

The 3 Week Diet shows you how to do it right.

24. Windows and Mirrors