Your Company Name Presents
DIGITAL MARKETING PLAYBOOK
Your Company Name Presents
Congratulations, someone downloaded your workbook. This introduction is your chance to make sure that they actually complete the tasks that you set for them.
Completing an entire workbook can seem like a big task. This introduction gives you a chance to convince your reader that they will miss out if they do not take the time to read the complete activities.
Your introduction should be no more than one page long so that a busy person can scan read and still get a good idea of the overall message.
What are the main benefits that a reader will receive from this workbook? How will the tasks in this workbook help them to improve? Summarise these in a simple bullet list:
Finish the introduction with a personal message to the reader. Speaking directly to your audience helps to show that the book was tailored for their individual needs.
Jane Smyth
You Name Goes Here
WORKSHEET TITLE
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WORKSHEET TITLE
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WORKSHEET TITLE
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WORKSHEET TITLE
Use this text area to describe the overall purpose of this worksheet. What will people achieve by completing the tasks that you have set out for them?
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This is a statement that reinforces my position as an expert in my industry. A reader should trust me more after reading the content in this publication, so it's the perfect opportunity to move onto the next step.
