Use this area to convince people that they should read this publication. Remember most people do judge books by their cover.

Company Name

Date of Publication

[email protected]

• Take an existing blog post
• Simplify the post so it is a series of bullet points
• Remove any points that aren't actionable
• Create a free Beacon account
• Choose a checklist template
• Replace this content with your bullet list
• Split the list into several numbered steps (optional)
• Include a call to action as the last page of your checklist
• Offer your checklist as a bonus on a blog post
• Sit back
• Watch the leads roll in
• Thank me later
• Have a cup of tea
• Phone your mum
• Eat your vegetables
• Brush your teeth

A lead magnet should act as a stepping stone towards some of your paid products or services. Use this call to action to nudge prospects in the right direction.

Company Name

Date of Publication

[email protected]