IS YOUR BUSINESS DIGITAL FIRST?
These tips and steps will be revealed in the 3 hour Digital First For Business Masterclass. Also included is a FREE REVIEW of your annual Digital Marketing Plan with Alicia Whalen after completing the class.
Step 1: The Website
- SEO Optimized for Search and Mobile.
- All roads lead to the website. Social media should only be used as a means to drive traffic to the website - the cash register of your business.
- Websites should be quick to download - with clear navigation to contact, buy or learn more.
Step 2: Local Search and Mobile
- Claim your Google and Bing Business page listings.
- Optimize all listings with images, video and ensure map placement is accurate.
- Ensure that you have a mobile version of the website. A Mobile responsive is not good enough.
Step 3: Social Media Marketing
- Social media is a lead generation tactic. All roads lead back to the website.
- Choose which social media channels your ideal customer is living on. Facebook, Instagram and LinkedIn are a must for any business.
- There is no free reach for your Facebook Business page posts. Facebook is an marketing channel that when done well can be a silver bullet tactic to reach your customers.